Kia America to Return to Super Bowl LVI

Kia America will return to the Super Bowl in 2022 with a 60-second spot from David&Goliath designed to build on the brand’s established Super Bowl presence, including its recent three-year sponsorship of the USA Today AdMeter.

This will be Kia’s 13th big game ad, with previous spots highlighting the brand’s 'Accelerate The Good' charitable initiatives, including the 'Great Unknowns Scholarship' which provided educational assistance for students in need looking to complete higher education and the 'Yards for Homelessness' initiative which provides resources to the homeless youth population throughout the U.S.