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Kia America Debuts Robo Dog in New Super Bowl Teaser

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David & Goliath’s cute character embarks on an epic electric journey

Kia America Debuts Robo Dog in New Super Bowl Teaser

Kia America has released a 15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable – and remarkably curious – robotic dog that embarks on a journey to find its true companion.

The teaser titled 'Robo Dog Teaser' dropped today, Monday, January 31st.

“In the teaser, we meet Robo Dog, a lonely electronic dog, staring longingly out a storefront window,” said Ben Purcell, chief creative officer, David&Goliath. “The moment is heightened as we hear the unmistakable voice of Bonnie Tyler belting out her iconic hit. What will become of this lovable pup? This is the beginning of a much broader campaign which infuses a little bit of heart, a little melodramatic humour and a whole lot of purpose into a launch of a brand-new chapter for Kia. Stay tuned.” 

The spot is part of an integrated marketing campaign that includes a partnership between Kia and the Petfinder Foundation to help shelter animals find their forever homes. The initiative is the latest under the brand’s Accelerate The Good Program. 

“In addition to contributing to higher education goals and the fight against youth homelessness, we are also charging ahead – literally and figuratively – in Kia’s 13th Super Bowl spot to help shelter animals find new loving homes,” said Russell Wager, vice president, marketing, Kia America.

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Agency: David&Goliath

Founder & Creative Chairman: David Angelo

President: Yumi Prentice

Chief Strategy Officer: Laura Forman

Chief Creative Officer: Ben Purcell

Executive Creative Director/Art Director: Frauke Tiemann

Executive Creative Director/Copywriter: Mark Koelfgen

Group Creative Director/Copywriter: Courtney Pulver

Group Creative Director/Art Director: Robert Casillas

Creative Director/Art Director: Bennett Austin

Creative Director/Copywriter: Nick Micale

Managing Director, Broadcast Production: Paul Albanese

Executive Producer: Christopher Coleman

Executive Producer: Juliet Diamond

Senior Business Affairs Manager: Shay Davis

Business Affairs Manager: Sheila Barrand

Managing Director: Lisa Tanner

Managing Director, Integrated Production & Technology Services: Peter Bassett

Digital Executive Producer: Allan de Leon

Digital Producer: Allison Minton

Associate Digital Producer: Abigail Grinberg

Senior Digital Designer: Meagan Steinkamp

Digital Designer: Evon Forbes

Group Account Director: Allison Draskovich

Account Director: Jay Mattingly

Management Supervisor: Kylie Harmon

Account Supervisor: Aurelia Fulginiti

Account Executive: Jen James

Account Executive: Jillian Littleton

Assistant Account Executive: Maddie Webster

Product Information Manager: Mark McNaul

Group Strategy Director: Bruno Cunha

Associate Communications Planning Director: Natalie Gomez

Senior Creatist: Jasmine Spraglin

Strategist: Beka Tesfaye

Associate Director of Project Management: Genie Lara

Senior Project Manager: Mike Antonellis

Senior Print Producer: Elisa Atwood

Senior Print Producer: Lisa Stevens


Production Company: Biscuit Filmworks

Director: Noam Murro

Partner / Managing Director: Shawn Lacy

Executive Producer: Andrew Travelstead

Producer: Jason Groves

Head of Production: Sean Moody

Director of Photography: Eric Schmidt

Production Designer: Brock Houghton


Editorial Company: Spinach

Managing Director: Adam Bright

Executive Producer: Jonathan Carpio

Producer: Nicole Haws

Editor (Robo Dog): Damion Clayton (Courtesy of RPS)

Assistant Editor (Robo Dog): Michael Shugarman (Courtesy of RPS)

Editor (Stick & Park): Will Butler (Courtesy of Exile)

Assistant Editor (Stick & Park): Nicole Lefteau (Courtesy of Exile)


Colour Studio: Company 3

Colourist: Jill Bogdanowicz

Colour Producer: Matt Moran

Executive Producer: Ashley McKim


VFX Company: Parliament


Audio Services: Margarita Mix Santa Monica

Audio Mixer/Sound Designer: Nathan Dubin

Executive Producer: Whitney Morris

Executive Producer: Paula Arnett

Operations Manager: Brian Frank

Assistant Engineer: Sean Melia

Assistant Engineer: Mike Murzyn

Assistant Engineer: Zach Olson

Licensed Music (Robo Dog)

Song: “Total Eclipse of the Heart”

Written by: Jim Steinman

Published by: Edward B. Marks Music Company (BMI), Lost Boys Music (BMI)

Licensed by: Round Hill Carlin, LLC

Performed by: Bonnie Tyler

Courtesy of: Sony Music Entertainment


Music Editor/Creative Director: Rory Doggett // Model Citizen Creative

Categories: Automotive, Cars

David & Goliath, Mon, 31 Jan 2022 14:30:31 GMT