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Kia Ad Highlights the Joy White Lines Can Bring via Innocean Australia

Creative 1.3k Add to collection

Using the Australian Open Tennis as the backbone of the campaign, the series of commercials will run throughout the broadcast

Kia Ad Highlights the Joy White Lines Can Bring via Innocean Australia

Kia is promoting its new gran turismo model, the Stinger, with a new campaign via Innocean Worldwide Australia

Heroing the campaign is a 90 sec, supported by a combination of 60 sec, 45 sec, 30 and 15 sec edits. It is the most significant campaign from Kia in recent years and comes on top of Kia delivering 28% growth in 2017.

Innocean's Executive Creative Director, Steve Jackson, said: "Just when you thought driving cars were endangered, Kia surprises everyone and rolls this beauty out. A car simply built for the hell of it, for the drive of it. So we decided to have a bit of fun with it. Justin McMillan was fantastic and we even got to film with Steve Windon, DOP of The Fast And The Furious. We only broke one camera lens chasing the Stinger!"

Manuel Tyras, Kia's GM of Marketing, added: "The Stinger launch is a culmination of a lot of planning, insights and research underpinned by what is a great car with a simple, powerful execution of what a driver wants out of a performance car."

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Client

Advertiser: Kia Motors Australia

Brand Manager: Andrew Phan

Digital Marketing Manager: Nikolas Souliotis

Director of Marketing Operations: Damien Meredith

General Marketing Manager: Manuel Tyras

Post Production / VFX

Post Production Company: Alt.VFX

Creative Agency

Agency Production: Bill Doig, Craig Sloane

Art Director: Steve Carlin

Copywriter: Steve Jackson

Creative Agency: Innocean Worldwide Australia

Digital Producer: Mitchell McCausland

Executive Creative Director: Steve Jackson

Group Business Director: Rick Whaite

Head of Digital: Trevor Crossman

Senior Business Manager: Nalisha Dahya

Senior Digital Designer: Brendan McGovern

Senior Digital Producer: Jye Calder

Production Company

Director: Justin McMillan

DOP: Steve Windon

Executive Producer: Sam Long

Producer: Andrew McLean

Production Company: Goodoil Films

Music

Executive Producer: Karla Henwood

Music : 'Tornado' performed by The Hillbilly Moon Explosion

Music Supervision: Chelsea Ramsden

Sound Design: Simon Lister

Sound Production: Nylon Studios

Offline

Editor: Simon Njoo

Innocean Worldwide Australia, Fri, 19 Jan 2018 03:27:52 GMT