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Kia Ad Highlights the Joy White Lines Can Bring via Innocean Australia

Creative

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Using the Australian Open Tennis as the backbone of the campaign, the series of commercials will run throughout the broadcast

Kia Ad Highlights the Joy White Lines Can Bring via Innocean Australia

Kia is promoting its new gran turismo model, the Stinger, with a new campaign via Innocean Worldwide Australia

Heroing the campaign is a 90 sec, supported by a combination of 60 sec, 45 sec, 30 and 15 sec edits. It is the most significant campaign from Kia in recent years and comes on top of Kia delivering 28% growth in 2017.

Innocean's Executive Creative Director, Steve Jackson, said: "Just when you thought driving cars were endangered, Kia surprises everyone and rolls this beauty out. A car simply built for the hell of it, for the drive of it. So we decided to have a bit of fun with it. Justin McMillan was fantastic and we even got to film with Steve Windon, DOP of The Fast And The Furious. We only broke one camera lens chasing the Stinger!"

Manuel Tyras, Kia's GM of Marketing, added: "The Stinger launch is a culmination of a lot of planning, insights and research underpinned by what is a great car with a simple, powerful execution of what a driver wants out of a performance car."