KFC's Super-Charged Animated Campaign Will Make You Say 'What the Cluck?!'
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Mother's ads transform surprised bystanders into animated chickens
With great quality chicken at gob-smackin’ prices, KFC is launching a new, bold and confident platform for their disruptive value range that will have you shouting: ‘What The Cluck?!’ That’s the simple premise behind the catchy, new campaign from KFC UK & Ireland.
A series of bold 10 and 20 second films will promote offers for Wow Tuesdays and the new Hot Wings Bucket (Scotland only). Created by Mother, these ads bring to life the Finger Lickin’ winning feeling like you’ve never seen before, transforming surprised people into super-charged, dancing and dunking, animated chickens.
The campaign will run on national TV throughout the year, supported with radio and OOH.
Hazell White, brand manager at KFC UK & Ireland commented: “With value, there is always the temptation to focus hard on the headline price. This can sometimes result in pretty functional communications, and feel a bit like wallpaper! Our aim was to showcase our elevated value range, but the creative taken up a notch.”
Brand Manager: Hazell White
Post Production / VFX
Post Production Company: Electric Theatre Collective
Producer: Alasdair Patrick
Sound Company: 750mph
Sound Engineer: Sam Robson
Creative Agency: Mother
Production Company: FRIEND TV
Producer: Caroline Muhlich (Man Vs. Machine), Sarah Tognazzi (FRIEND TV)
Music Supervision: John Connon @ Mr Pape
Track: ‘I Win’ Lethal Bizzle feat Skepta
Editor: Ben Campbell
Edit Company: Cut & Run
Genres: Animation, Music & Sound Design
Categories: Food, ConvenienceMother, Wed, 10 Apr 2019 09:47:47 GMT