With great quality chicken at gob-smackin’ prices, KFC is launching a new, bold and confident platform for their disruptive value range that will have you shouting: ‘What The Cluck?!’ That’s the simple premise behind the catchy, new campaign from KFC UK & Ireland. 

A series of bold 10 and 20 second films will promote offers for Wow Tuesdays and the new Hot Wings Bucket (Scotland only). Created by Mother, these ads bring to life the Finger Lickin’ winning feeling like you’ve never seen before, transforming surprised people into super-charged, dancing and dunking, animated chickens.

The campaign will run on national TV throughout the year, supported with radio and OOH.

Hazell White, brand manager at KFC UK & Ireland commented: “With value, there is always the temptation to focus hard on the headline price. This can sometimes result in pretty functional communications, and feel a bit like wallpaper! Our aim was to showcase our elevated value range, but the creative taken up a notch.”