KFC's Lonely Valentine Specials Taste What Love Feels Like

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Memac Oglivy launched the campaign of individual meals aimed to optimise happiness on Valentine's day
KFC's Lonely Valentine Specials Taste What Love Feels Like

For single folks love might feel like the only thing they need on Valentine’s day. But then love is just a chemical reaction. Every act of love makes the brain release dopamine and that’s what makes people feel happy. The good news is, the brain releases the same dopamine when people eat delicious KFC.

That's why KFC created Lonely Valentine Specials - individual chicken meals that optimise happiness levels in those who are single on Valentine’s day. We targeted single people using their Facebook relationship status, anti-valentine tweets and #lonely Instagram posts. So if a person didn’t have a special someone to hug or even to just hold hands with, our meals filled the vacuum with an equivalent amount of dopamine. They got the same happiness as love with none of the baggage that comes along, like, meeting the in-laws or updating relationship status on social media. Well, at least until they find that special someone.

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Agency

CHIEF MARKETING OFFICER KFC: Ozge Zoralioglu

Marketing Director: Dewald Duplooy

MARKETING MANAGER, YUM! Brands: Hasan El Sheikh

Marketing Manager: Mahmoud El Karout

Creative

CREATIVE AGENCY: Memac Ogilvy, Dubai

CHIEF CREATIVE OFFICER: Juggi Ramakrishnan

GROUP CREATIVE DIRECTOR: Gautam Wadher

CREATIVE DIRECTOR / COPYWRITER: Alok Mohan

ARABIC COPYWRITER: Maya El Kai

SENIOR DESIGNER: Tarek Hussein

GROUP ACCOUNT DIRECTOR: Ishana Tolani

ACCOUNT EXECUTIVE: Mohammed Hijazi

PRODUCERS: Amin Soltani, Ann Vaas

EDITORS: Red Ballesteros, Hussein Krayem, Michael Marmito

Audio

AUDIO HOUSE: Eardrum, Australia

AUDIO DIRECTOR: Ralph Van Dijk

Genres: Dialogue

Categories: Fast food, Retail and Restaurants

Ogilvy Asia Pacific, 3 months ago