KFC brings the mother-of-all-burgers to our shores, and with it, defies expectations by letting its fans indulge freely without worrying about what others think. In partnership with its lead brand and creative agency, The Secret Little Agency (TSLA), KFC launched the #SorryNotSorry campaign for the release of the KFC Cheesy Zinger Double Down and Triple Down burgers.
In a series of cheeky films launched across social and digital platforms, KFC pushes the boundaries further, showcasing the tantalising meat-on-meat-on-meat extravaganza and empowers the audience with its unapologetic stand, where more is definitely more.
“At KFC, we’re unafraid to push the needle and to go beyond the expectation of our fans,” said Juliana Lim, senior director, marketing & food innovation, KFC Singapore. She continued: “It is important for us as a brand to walk the walk and bring to the table new, refreshing and tasty offerings that bring to life our commitment for finger licking good food.”
“We wanted fans to feel empowered to say #SorryNotSorry to the things that stop them from living their lives unabashedly,” said Min Ng, general manager, TSLA. She added: “The KFC brand is not only fun and playful, but it’s full of the unexpected and that’s what we want to drive through with this campaign, taking things to the next level.”
Since its appointment of TSLA back in September, KFC has launched a new brand look and feel, claiming a fresh new attitude that is bold, fearless and free to break away from expectations. Just like its previous campaigns - think #KFCheese back in November, or The Colonel’s Guarantee in February to name a few - #SorryNotSorry reminds Singaporeans to break free from the expectations of diets, buns and all, and embrace the challenge of doing things differently.
Ng continues: “Whilst KFC is a brand steeped in rich history, we are also a modern brand that reflects and creates culture today. As an iconic brand, this means creating communications with clarity, simplicity and a sense of confidence in our iconic assets. We are blessed with one of the most famous slogans in the world - finger lickin’ good. But in our new brand world, ‘finger lickin’ good’ is a feeling. It’s a feeling of release, of finally being freed from the weight of expectation, for just being god damn delicious. It's expressed in everything we do now, think dripping sauces, melting cheese, fallen crumbs. Fresh, messy, and inviting. It ties together every campaign we have created throughout the year and in fact it's what Singapore remembers most about KFC.”
The newly upgraded KFC Cheesy Zinger Triple Down will be exclusively available for 10 days only from 24th June to 3rd July 2021.