KFC UK and Ireland Appoints RAPP as New CRM Agency

Following a competitive pitch, KFC has appointed Rapp as its retained CRM agency partner for its brand in the UK and Ireland.

Meg Farren, chief marketing officer for KFC UK & Ireland commented: “Firstly, we’d like to say an enormous thank you to the Iris team for all their hard work over the last few years, and for the professional way in which they have responded to our decision to call a review. 

Through the pitch process, we have been privileged to see some amazing thinking about the future potential of CRM and loyalty for our brand. In the end, we have come to the conclusion that Rapp will be the best partner to help us achieve our ambitions – we’re really looking forward to working with them and are excited for this new chapter.”

Gabby Ludzker, CEO at Rapp commented: “This is truly the dream win - creating the future of CRM and loyalty for a cult brand. The ambition of the brief and the brilliant client collaboration along the way meant we loved every minute of the pitch - we now can’t wait to get started.”