KFC Spain X-Rayed its Chicken to Prove its Authenticity
Campaign by PS21 recently picked up a Bronze at JCDecaux’s OOH Creativity Awards
Reality has become so altered, that it’s impossible to find any ads featuring food photography that hasn’t been edited adding textures, retouched colors, shot from the perfect angle. In the middle of this madness, KFC is so proud of it is product that we decided to show that authentic quality doesn’t need any filters.
A couple of months ago, PS21 took its client’s product to an x-ray session to show that its seasoning is as authentic as the chicken inside, following the Kentucky brand commitment with naturalness.
The campaign was launched in Madrid for the International Fried Chicken Day, celebrated 6th July. The resulting images were placed in strategically placed OOH locations in the city center. This action was recently awarded a bronze in the latest edition of JCDecaux’s OOH Creativity Awards.view more - Creative
Client Team: Jesús Cubero, Pablo Calavia, Marta Gabriela Hernanz
Media Agency: Exterior
Creative Agency: PS21
Creative Director: Víctor Blanco, Myriam López, Pablo Barrionuevo, Elena García, Daya Muñoz
Creatives: José Luna, Marta Hernández, María Pulgar, Manuel Rico Head of Growth
Producer: Lucas de la Rúa, Michel de Larroque
Project Manager: Sergio Hernández, Inés Berazadi (Brand)
Account Team: Arael Arias, Carla de Alfonso
Studio: Pilar Guerrero, Javier Cirujeda, Pedro Márnez
Categories: Fast food, Retail and Restaurants PS21, Wed, 19 Dec 2018 11:50:16 GMT