KFC Shows Unique Tender Superiority with 'Unalike' Spot

Nuggets come in four different shapes. But KFC don't.

At KFC, you won't ever find two identical tenders because it only cooks real chicken filets. KFC France, together with its agency Sid Lee, is launching the ‘Unalike' campaign’, an ambitious OOH and digital campaign where every visual is different from the other to show how each tender is one-of-a-kind. Each of the outdoor posters features a single tender and when positioned side by side, amplify the diversity of the tenders’ breading, shapes, and sizes. Over hundreds of different outdoor and digital visuals were created for the campaign, a mere sampling of the infinite possibilities. KFC is also bringing the campaign to life online challenging the online community to find two identical tenders. ‘Unalike’, which began August 15th, visualises the benefits of KFC's tenders vis-à-vis its competitors' nuggets while also communicating about the brand's authentic cuisine.