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KFC Makes Super Bowl Debut With Finger Lickin' Good Spot From W+K Portland

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The comical spot introduces Georgia Gold Colonel Billy Zane alongside Kentucky Buckets Colonel Rob Riggle

KFC Makes Super Bowl Debut With Finger Lickin' Good Spot From W+K Portland

In celebration of KFC's monumental return to the forefront of pop culture, today the brand announced its first-ever in-game Super Bowl advertisement. The 15-second advertisement will air in the fourth quarter of the game. Titled Colonel vs. Colonel, the ad features Kentucky Buckets Coach Colonel Rob Riggle and Georgia Gold Colonel Billy Zane in a faceoff for the spotlight, the first time two KFC Colonels have appeared on screen together.   

The spot is supported by three teaser videos, available on KFC social channels and on YouTube beginning Tuesday, January 31 and leading up to the big game on February 5.

In addition to continuing its successful advertising campaign featuring a rotating cast of actors as Colonel Sanders, KFC continues to add products to its traditional lineup of fried chicken, providing flavorful options for any Super Bowl spread, including new Georgia Gold Honey Mustard BBQ, spicy, smoky, crispy Nashville Hot, as well as perennial favourites Original Recipe, Extra CrispyTM Chicken, Extra CrispyTM Tenders and Hot WingsTM.

Coach Colonel Riggle first appeared in the ad campaign in September when KFC's Colonel Harland Sanders announced the formation of the first professional football team fueled by fried chicken, the Kentucky Buckets.

"KFC is back—back to making chicken the way our founder, Colonel Harland Sanders made it, and back in pop culture—so we're celebrating on the biggest advertising stage of the year: the Super Bowl," said Kevin Hochman, KFC U.S. chief marketing officer. "From Original Recipe and Extra Crispy to new and exciting flavors like Georgia Gold and Nashville Hot—KFC has the perfect variety to wow your big game party guests." 

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Advertiser: KFC

Post Production / VFX

Flame Artists: Katrina Salicrup

Flame Assist: Noah Poole

Post Production Company: Joint

Creative Agency

Art Director: Derrick Ho

Business Affairs: Amber Lavender, Brian Cook

Copywriter: Jonathan Marshall

Creative Agency: W+K PORTLAND

Executive Creative Director: Eric Baldwin

Producer: Jennifer Fiske

Strategy Director: Britton Taylor, Barrie Wilhelmi

Production Company

Director: Ulf Johansson

DOP: Andrzej Sekula

Executive Producer: Philippa Smith

Production Company: Smith and Jones Films

Line Producer: Mark Berger


Audio Post Production: Heard City

Sound Design: Philip Loeb


Edit Assistant: Kristy Faris, Kevn Alfoldy

Edit Company: Joint Editorial

Editor: Steve Sprinkel

Genres: Dialogue, People, Comedy

Categories: Savoury Snacks, Food, Mon, 06 Feb 2017 10:58:30 GMT