Latest spot features a university janitor teasing a class of students with one of KFC's deals.
KFC has released new spots in its "Shut Up & Take My Money' campaign via Ogilvy Sydney.
The campaign celebrates KFC Value Deals that are "too good to be true" - encouraging consumers to stop what they're doing, and instead indulge in a spontaneous moment of fun.
This chapter of the 'Shut Up & Take My Money' campaign showcases a university janitor playfully teasing a class of students with a $2.50 Chips & Gravy deal from KFC. The spot shows the janitor cheekily getting his own back on a group of students who muddied his newly polished floors, by sliding past a classroom window (Risky Business style!) enjoying KFC Chips & Gravy, as the students look on with longing.
Says Shaun Branagan, group creative director, Ogilvy: "The 'shut up and take my money' series has been an incredible success, showcasing that no one can resist a finger lickin' good moment once they see the offers we have in store. Whilst most retail campaigns are moronic and monotonous, this one is designed to sell without the yell, to entertain with story- selling."
Says Annabel Fribence, marketing director, individual meals, KFC: "No one can deny the fact that hot chips can cause food envy more than anything else and as KFC has Australia's best tasting chips, this commercial celebrates the irresistible taste and power of our chips. As the next instalment of SUATMM this playful execution continues to communicate the fact that our value offers are too good to be true offering you so much more than just a low price."
Creative: Ogilvy Sydney Production: Ogilvy X Director: Graeme Burfoot Producer: Jude Lengel Post production: The Editors Audio: Sound Reservoir Head of Broadcast: Rob Spencer Supervising Producer: Josh Jenkins Senior Agency Producer: Peter Hackforth Group Creative Director: Shaun Branagan Copywriter: Tristan Viney Art Director: Carl Robertson Group Account Director: Katie Dally Account Director: Jess Farahar Senior Account Manager: Deborah Tran Deputy Head of Strategy - Ryan O'Connell Senior Strategist - Katharina Vassar Social Strategist: Jennifer Ngai Head of Integrated Operations: Jeroen Jedeloo Digital Producer: Oriane Veron Senior Production Manager: Paul Baron Junior Digital Production Manager: Alex Chapman Media: Mediacom