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KFC Brings the Heat Whenever, Wherever in Launch for Spicy Zinger Nuggets

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Great Guns director Grant de Sousa teams up with Ogilvy Johannesburg for a tongue-in-cheek new spot

KFC Brings the Heat Whenever, Wherever in Launch for Spicy Zinger Nuggets
KFC South Africa is bringing the heat with a globe-trotting new spot to launch its Spicy Zinger Nuggets. Directed by Great Guns’ Grant de Sousa through They Shoot Films, the musical ad follows two friends hilariously one-upping each other when they realise KFC’s nuggets can be enjoyed ‘whenever, wherever’. 

Creatively devised by Ogilvy Johannesburg, the spot takes viewers on a journey across a variety of locations, ranging from the everyday to the downright fantastical. Proving that the new snack can bring the heat anytime and anywhere, we watch as some friendly rivalry escalates from enjoying the nuggets whilst binging on TV shows and during Zoom calls, to gravity-defying meditation and crocodile-infested video game-esque adventures. 

With a three week turnaround and only two days to shoot, the various scenes had to be split between on-location filming and set builds. In line with the tongue-in-cheek tone of the spot, the team were able to give the locations a stylised aesthetic, leaning on the studio day to build sets of various sizes and accommodate the globe-trotting stars of the ad. Sets included a 10x3 meter water tank, complete with mountains of greenery to emulate a jungle location for the crocodile river scene. 

Director Grant de Sousa comments: “This was a really fun, challenging project with a great crew and collaborative agency. We planned a strong, thorough strategy to avoid any surprises during production - apart from the unexpected rooftop party right next door to our apartment shoot! For the most part, the spot was essentially a music video. I had a say on the structure and feel of the track, which really helped guide us visually. We also recorded all the lines on set, which gave the delivery of the rapping some nice variation in performance, as well as acoustics.”

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Client: KFC South Africa

Chief Marketing Officer: Dhruv Kaul

Marketing Director: Grant MacPherson

Marketing Director: Suhayl Limbada

Marketing Manager: Hloni Mohope

Brand Manager: Lynette Ngwata


Agency: Ogilvy Johannesburg

Executive Creative Director: Peter Little

Creative Director: Safaraaz Sindhi

Senior Art Director: Johann Witbrood Botha

Senior Copywriter: Abas Rashid

Group Account Director: Lungi Ngobese

Senior TV Producer: Tsakane Mogale

Production Company

Production Company: They Shoot Film

Director: Grant de Sousa (represented by Great Guns South Africa)

Executive Producer: Darren Michael Gordo Gordon

Producer: Saskia Rosenberg Haak

PM: Pia Caverni

DOP: Rick Joaquim

Grip: Brent Webb

Gaffer: Thomas Wahl

Art Direction: Steph & Arthur

Wardrobe: Hannah Smith

Makeup and Hair: Debra Nicol

Ad: Sean O' Sullivan

Food styling: Bianca Delides

Stunts: xtreme sfx - JP van der Merwe, Jacques van der Merwe

Sound Recordist: David Seapose

Unit: Mandla Madi

2nd unit Director & Researcher: Wandile Xaba


Offline: Evi Katz @ Left Post Productions

Online, Animation & VFX: Charmaine Greyling and team @ Strangelove


Music: Audio Militia

Sound Design: Audio Militia

Sound & Music Head Producer: Catherine Grenfell

Colourist: Nic Apostoli

Storyboard Wizard: Mark Risk

Genres: People, Scenic, Musical

Categories: Fast food, Retail and Restaurants

Great Guns London, Wed, 19 May 2021 10:38:39 GMT