200 billion galaxies. One original recipe.

As many, we woke up last Wednesday with the amazing first images of the unseen universe shared by the NASA’s James Webb telescope. @KFCArabia saw it too, and jumped on the occasion in ASAP mode, being one of the very first brands to do so.

They noticed that one of the images had a remarkable resemblance to what could be confused with a chicken piece, which was an excellent opportunity to highlight one of the most important brand messages: their famous secret recipe of 11 herbs & spices. Yes, the one that has not changed to date and is unique in the world, and why not. In the vast universe.

Wishing on a shooting star for some Finger Lickin’ Good KFC.