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KFC and Ogilvy Sydney Tell a Tale of Two Mates and a Creepy Cat

Creative 181 Add to collection

The campaign promotes the new Original Recipe Stacker Burger

KFC and Ogilvy Sydney Tell a Tale of Two Mates and a Creepy Cat

Two mates and a creepy cat vie for KFC's new Original Recipe Stacker Burger in a humorous new campaign launched this week by Ogilvy Sydney.

Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites - the Original Recipe Burger and the 'Stacker' concept) is simply "The Chicken You Love, In a Bun".

Says Shaun Branagan, group creative director, Ogilvy Sydney: "When everyone - even the creepy cat next door- wants to get their paws on a KFC Original Stacker, then things go from good to bad to ugly."

Branagan said the film features two mates devouring their burgers in their living room, who then notice a cat from across the road get closer and closer, before eventually landing on one of the mates' laps looking longingly up at the burger.  How did he get there?  "No-one knows........" said Branagan.

Outdoor Posters and digital placements will also provide the perfect opportunity to show the Original Recipe Stacker in all its delicious glory, also utilising with the campaign position of "The Chicken You Love, In a Bun".

Says Annabel Fribence, marketing director, individual meals: "This campaign is all about desire and crave.  Original Recipe is our signature finger lickin' good chicken. With two stacked Original Recipe fillets we had no choice but to celebrate the undeniable desire this burger elicits.  No one, man, woman or cat can escape it."  

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Music

Sound Design: Electric Sheep

Media Agency

Media Agency: Mediacom

Client

Advertiser: KFC

Production Company

Director: Josh Logue

Production Company: Ogilvy X

Creative Agency

Art Director: Seamus Fagan

Copywriter: Joshua Parmenter

Creative Agency: Ogilvy Sydney

Digital Producer: Oriane Veron

Group Account Directors: Katie Dally

Group Creative Director: Shaun Branagan

Head of TV / Production: Rob Spencer

Producer: (Supervisor) Josh Jenkins

Production Manager: Paul Baron, (Digital) Alex Chapman

Senior Producer: Peter Hackforth

Social Strategist: Jennifer Ngai

Strategy: Ryan O'Connell, Katharina Vassar

Categories: Fast food, Retail and Restaurants

Ogilvy Australia, Fri, 24 Mar 2017 00:18:41 GMT