Peach
dlmdd
Wake The Town
Gear Seven/Arc Studios/Shift
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

KFC and Ogilvy Sydney Tell a Tale of Two Mates and a Creepy Cat

194

ADD TO COLLECTION

The campaign promotes the new Original Recipe Stacker Burger

KFC and Ogilvy Sydney Tell a Tale of Two Mates and a Creepy Cat

Two mates and a creepy cat vie for KFC's new Original Recipe Stacker Burger in a humorous new campaign launched this week by Ogilvy Sydney.

Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites - the Original Recipe Burger and the 'Stacker' concept) is simply "The Chicken You Love, In a Bun".

Says Shaun Branagan, group creative director, Ogilvy Sydney: "When everyone - even the creepy cat next door- wants to get their paws on a KFC Original Stacker, then things go from good to bad to ugly."

Branagan said the film features two mates devouring their burgers in their living room, who then notice a cat from across the road get closer and closer, before eventually landing on one of the mates' laps looking longingly up at the burger.  How did he get there?  "No-one knows........" said Branagan.

Outdoor Posters and digital placements will also provide the perfect opportunity to show the Original Recipe Stacker in all its delicious glory, also utilising with the campaign position of "The Chicken You Love, In a Bun".

Says Annabel Fribence, marketing director, individual meals: "This campaign is all about desire and crave.  Original Recipe is our signature finger lickin' good chicken. With two stacked Original Recipe fillets we had no choice but to celebrate the undeniable desire this burger elicits.  No one, man, woman or cat can escape it."  

CREDITS

Brand
Agency / Creative
Media
Production
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Retail and Restaurants , Fast food

Ogilvy Australia, Fri, 24 Mar 2017 00:18:41 GMT