Fri, 24 Mar 2017 00:18:41 GMT
Two mates and a creepy cat vie for KFC's new Original Recipe Stacker Burger in a humorous new campaign launched this week by Ogilvy Sydney.
Running for the next four weeks, the campaign aims to remind KFC lovers that the new special release burger (which combines two KFC fan favourites - the Original Recipe Burger and the 'Stacker' concept) is simply "The Chicken You Love, In a Bun".
Says Shaun Branagan, group creative director, Ogilvy Sydney: "When everyone - even the creepy cat next door- wants to get their paws on a KFC Original Stacker, then things go from good to bad to ugly."
Branagan said the film features two mates devouring their burgers in their living room, who then notice a cat from across the road get closer and closer, before eventually landing on one of the mates' laps looking longingly up at the burger. How did he get there? "No-one knows........" said Branagan.
Outdoor Posters and digital placements will also provide the perfect opportunity to show the Original Recipe Stacker in all its delicious glory, also utilising with the campaign position of "The Chicken You Love, In a Bun".
Says Annabel Fribence, marketing director, individual meals: "This campaign is all about desire and crave. Original Recipe is our signature finger lickin' good chicken. With two stacked Original Recipe fillets we had no choice but to celebrate the undeniable desire this burger elicits. No one, man, woman or cat can escape it."view more - Creative
Sound Design: Electric Sheep
Media Agency: Mediacom
Director: Josh Logue
Production Company: Ogilvy X
Art Director: Seamus Fagan
Copywriter: Joshua Parmenter
Creative Agency: Ogilvy Sydney
Digital Producer: Oriane Veron
Group Account Directors: Katie Dally
Group Creative Director: Shaun Branagan
Head of TV / Production: Rob Spencer
Producer: (Supervisor) Josh Jenkins
Production Manager: Paul Baron, (Digital) Alex Chapman
Senior Producer: Peter Hackforth
Social Strategist: Jennifer Ngai
Strategy: Ryan O'Connell, Katharina Vassar
Categories: Fast food, Retail and RestaurantsOgilvy Australia, Fri, 24 Mar 2017 00:18:41 GMT