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KFC and Core Turn Irish Homes into Drive-thru Windows

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Core Creative collaborates with photographer Liam Murphy on the out-of-home and social campaign

KFC and Core Turn Irish Homes into Drive-thru Windows

With dine-in restaurants closed in Ireland and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering. Core Creative developed a campaign which focused on the moment your delivery arrives. The campaign has run as part of an out-of-home campaign and on social media.

Speaking about the campaign, Leo Sloley, Marketing Lead at KFC UK & Ireland, said: “In order to forge a closer connection with our Irish guests we needed to show that we are here for them whether they want to come and visit our drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus we brought to life the joy of getting a take-away KFC, whilst we wait to re-open our restaurants for dining-in, once restrictions are lifted.”

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Marketing Lead, Ireland: Leo Sloley 

Photographer: Liam Murphy 

Art Director: Nadia Karim 

Copywriter: Conor McDevitt

Executive Creative Director: Liam Wielopolski

Retoucher: Stefano Cherubini

Print Production Manager: Annie O’Neill 

Production Manager: Patrick Daly 

Account Director: Alan Barnwell 

Account Manager: Jenny Dillon 

Strategy Director: Antaine Conway

Genres: People

Categories: Fast food, Retail and Restaurants

Core, Fri, 30 Apr 2021 15:53:34 GMT