Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
Wake The Town
adstars
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

KFC Adapts its Classic Slogan for the 'New Normal'

ADD TO COLLECTION

Greenlight helped KFC and Mother source material to edit the 'finger lincking' wording during the coronavirus pandemic

KFC Adapts its Classic Slogan for the 'New Normal'

KFC and their UK agency Mother had to quickly put together a new concept to address the challenges of the Coronavirus pandemic. The iconic 'It’s Finger Licking Good' slogan needed to be adapted in times when licking your fingers is really not advisable. They tasked Greenlight to help in sourcing images and footage of vintage KFC adverts and restaurants, as well as beautiful imagery of the food packaging, so that they could pixelate the 'finger licking' wording. Greenlight research skills were fundamental for tracking down private photographs, vintage images and also unusual stock imagery.

CREDITS

Agency / Creative
Brand
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Fast food, Retail and Restaurants

BENlabs (formerly Greenlight), Wed, 26 Aug 2020 14:33:54 GMT