KFC Adapts its Classic Slogan for the 'New Normal'

KFC and their UK agency Mother had to quickly put together a new concept to address the challenges of the Coronavirus pandemic. The iconic 'It’s Finger Licking Good' slogan needed to be adapted in times when licking your fingers is really not advisable. They tasked Greenlight to help in sourcing images and footage of vintage KFC adverts and restaurants, as well as beautiful imagery of the food packaging, so that they could pixelate the 'finger licking' wording. Greenlight research skills were fundamental for tracking down private photographs, vintage images and also unusual stock imagery.