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Keystone's Keith Stone Returns with Tool

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Tool's JJ Adler shoots more smooth musings for beer brand

Keystone's Keith Stone Returns with Tool


After an oh-so-smooth debut, Keystone spokesman Keith Stone returns with the help of Tool Director JJ Adler to deliver more words of wisdom in a new series of spots.

The trio of spots sees the fictional spokesman tackle several issues troubling the modern man: fist bump etiquette, the perfect salad dressing and correct use of emoticons.
Client: Keystone
Spot Title: Fist Bump, Salad Dressing, Emoticons
Air Dates: August 2012
Agency: Saatchi & Saatchi NY
Chief Creative Officer: Conway Williamson
Creative Directors: Justin Ebert, Alex Lea
Associate Creative Directors: Ian Falcon, Ron Villacarillo
Producer: Ian Kelly
Senior Art Director: Jacqueline Mellow
Senior Copywriter Mike Maher
Junior Art Director: Taylor Lucas
Junior Copywriter: Nick Marchese
Executive Account Director: John Dunleavy
Account Supervisor: Connor Bryant
Account Executive: Frances Edwards
Assistant Account Executive: Woody Wright
Project Manager: Kelly Glass
Business Manager: Thalia Tsouros
Production Company: Tool
Director: JJ Adler
Executive Producers: Brian Latt, Oliver Fuselier, Dustin Callif
Editorial: Cut+Run NY
Editor: Alex Dondero
Executive Producer: Rana Martin
Audio: audioEngine NY
Engineer: Eric Hoffman
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Tool, Wed, 22 Aug 2012 08:50:05 GMT