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Keynvor Music Project is Making Waves in the Music Industry for Charity

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Havas, Universal Music & Sharp's join forces to launch new artist project that aims to raise funds for Surfers Against Sewage

 Keynvor Music Project is Making Waves in the Music Industry for Charity

Universal Music imprint Mercury KX/Decca Publishing has today unveiled its latest – and most surprising – new artist: Keynvor.

Released in collaboration with creative agency Havas London and Cornwall-based brewery Sharp’s, Keynvor’s first single, Preservation – which features up-and-coming composer Sebastian Plano – is available to stream and download now.

But Keynvor is like no other artist.

Taking its name from the Cornish word for ‘ocean’, Keynvor – pronounced ‘cain-vor’ – is the Atlantic Ocean. And the track itself helps the under-threat ocean fund its own protection as Sebastian Plano and Mercury KX will donate 100% of their share of streaming income and permanent downloads of the track to the Cornish marine conservation charity Surfers Against Sewage.


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Genres: Music performance, Music & Sound Design

Categories: Beers, Alcoholic Beverages

Havas UK, Thu, 19 Apr 2018 08:23:39 GMT