Mon, 02 Nov 2020 12:59:49 GMT
Supermarket Aldi has kicked off its Christmas campaign with a new teaser advert featuring its much-loved Christmas mascot, Kevin the Carrot.
Created by McCann UK, the advert begins with a scene reminiscent of 80s cult classic movie, Top Gun, with our central character seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey.
Kevin appears at ease at the controls, showing off with some fancy flying and even inverting the aircraft as he and Turkey encounter Father Christmas high above a snowy mountain range. But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight.
The clip ends with Kevin spiralling down to earth, his parachute in flames and his whereabouts totally unknown - leaving the nation wondering Where is Kevin?
Kevin’s appearance in the advert marks the fifth year that the iconic character has featured in Aldi’s Christmas campaign – yet whether he will indeed be the star this year’s festivities remains to be seen, as the 40 second film leaves viewers with more questions than answers.
Client Company: Aldi UK
Client Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UK
Creative Agency: McCann UK
Chief Creative Officer: Dave Price
Creative Director: Neil Lancaster
Creative Team: Clive Davis and Andy Fenton
Planning Director: Jamie Peate
Managing Director: Simon Buchanan
Managing Partner: Laura McKinlay
Agency Producers: Lucy Moore, Melissa Bennett and Amy Mayers
Production Company: Stink
Post-production: Psyop - Directors
Editor: John Mayes (Marshall Street Editors)
Audio: Parv Thind (Wave)
Music: SixtyFour Music
Media Planning and Buying Agency: UM Manchester
Genres: Action, Dialogue, Drama
Categories: Supermarkets, Retail and RestaurantsMcCann London, Mon, 02 Nov 2020 12:59:49 GMT