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Kevin the Carrot Spirals To Earth in Dramatic Top Gun Style Christmas Teaser

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McCann recasts the UK’s favourite vegetable Kevin in an exciting adventure, alongside new friend Lieutenant Turkey
Kevin the Carrot Spirals To Earth in Dramatic Top Gun Style Christmas Teaser

Supermarket Aldi has kicked off its Christmas campaign with a new teaser advert featuring its much-loved Christmas mascot, Kevin the Carrot.

Created by McCann UK, the advert begins with a scene reminiscent of 80s cult classic movie, Top Gun, with our central character seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey.

Kevin appears at ease at the controls, showing off with some fancy flying and even inverting the aircraft as he and Turkey encounter Father Christmas high above a snowy mountain range. But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight. 

The clip ends with Kevin spiralling down to earth, his parachute in flames and his whereabouts totally unknown - leaving the nation wondering Where is Kevin?

Kevin’s appearance in the advert marks the fifth year that the iconic character has featured in Aldi’s Christmas campaign – yet whether he will indeed be the star this year’s festivities remains to be seen, as the 40 second film leaves viewers with more questions than answers. 

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Client Company: Aldi UK

Client Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UK


Creative Agency: McCann UK

Chief Creative Officer: Dave Price

Creative Director: Neil Lancaster

Creative Team: Clive Davis and Andy Fenton

Planning Director: Jamie Peate

Managing Director: Simon Buchanan

Managing Partner: Laura McKinlay

Agency Producers: Lucy Moore, Melissa Bennett and Amy Mayers


Production Company: Stink

Post Production 

Post-production: Psyop - Directors

Editor: John Mayes (Marshall Street Editors)

Audio: Parv Thind (Wave)

Music: SixtyFour Music

Media Planning and Buying Agency: UM Manchester

Genres: Action, Dialogue, Drama

Categories: Supermarkets, Retail and Restaurants

McCann London, Mon, 02 Nov 2020 12:59:49 GMT