As part of their new omni-channel marketing campaign, E*TRADE hopes to welcome more sophisticated, savvy, self-directed investors, known as “Type E*.”
Last week, along with site takeovers and transit station dominations, Ogilvy introduced the campaign with “Epic Musical,” a :30 spot featuring everyday people singing and dancing around because they are Type E* and have found a place that they can call home. On Monday, we start a series of videos featuring our “Talent Scout,” Kevin Spacey, who identifies people in social situations who exemplify the characteristics of Type E*.
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Categories: Investment, Financelbbonline.com, Tue, 15 Apr 2014 09:40:53 GMT