The Marketing Standard
Thu, 10 Mar 2022 16:28:25 GMT
OKRP is expanding its strategy department with the addition of agency veteran Kevin Lilly who is joining the agency in the new role as head of strategy. He will report to Nate Swift, chief strategy officer at the agency.
Kevin was most recently EVP, strategy director at Leo Burnett, where he spent the past 10 years providing strategic thinking across a broad range of client work, including Allstate’s Mayhem campaign. He also held strategy roles at several leading media agencies including Starcom, Mindshare and OMD.
“Kevin has deep expertise across creative and media strategy. His vision and leadership at the agency will help to ensure we’re bringing innovative and effective ideas to clients in an ever-evolving media landscape,” said Nate Swift, chief strategy officer at OKRP. “There is no doubt that Kevin’s presence here will elevate our work to even greater heights.”
Over the course of 20 years, Kevin has worked on esteemed brands such as Allstate, Kraft Heinz, Marshalls and ALDI. At OKRP he will be working across numerous agency accounts including Illinois Office of Tourism, P&G and Ferrara.
“My passion is in creative storytelling and uncovering simple solutions to complex problems, which is something I have admired about OKRP’s work,” said Kevin. “There is great energy, creativity and soul to the agency that I felt immediately and knew I was home.”
OKRP has added several new important national clients to its roster over the past year and is adding strategic talent to meet new and existing client needs.view more - Hires, Wins & BusinessThe Marketing Standard, Thu, 10 Mar 2022 16:28:25 GMT