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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Kevin Hart Demonstrates His Comfort- and Fashion-Conscious Tommy John Collection
08/11/2017
Group745
Advertising Agency
Austin, USA
305
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Preacher created the hilarious campaign, directed by Amir Farhang of Hungry Man
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To introduce the new limited edition Tommy John x Kevin Hart Collection, independent creative agency, Preacher, has launched a new campaign featuring actor, comedian and Tommy John investor, Kevin Hart, in a series of online videos showcasing his new collection and a huge dose of pure comedy. The videos, coined “Stuck”, “Agenct” and “Pizza Guy”, are being pushed across the digital and social spheres, and are also running on Kevin Hart’s own social channels. A series of out-of-home ads are also running in New York City’s Macy’s Herald Square, also home to a new Tommy John Pop-Up shop that will be open throughout the holiday season.


The exclusive Tommy John x Kevin Hart Collection includes a lineup of Kevin's favourite Tommy John underwear, lounge wear and socks. Each item was co-design by Kevin and the Tommy John team in effort to authentically represent Kevin’s own personal style. The full collection can be viewed here.


Kevin Hart’s love for Tommy John began back in 2013 when he ran out of underwear while on tour. He stepped into a department store to stock up and found Tommy John on the rack. As soon as he felt how soft they were, he was hooked. Tommy John first discovered Kevin Hart was a fan of the brand when he posted a video dancing in his underwear on Facebook in 2013. Kevin reached out to Tommy John and became an investor in the company in September 2016, as he wanted to use his success and platform to spread awareness about a company he loves. Although Tommy John was not looking to bring in an investor or a celebrity spokesperson for the brand, it soon became abundantly clear to Tom Patterson, founder and CEO of Tommy John that Kevin was an authentic fan of the brand and committed to utilise his hustle and passion for the product to make a long-term, positive impact in the business. The rest is underwear history…

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