senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Kevin Bacon Spills the Beans on EE’s Best iPhone Ever in Latest Ad Campaign

06/10/2021
Advertising Agency
London, UK
3.1k
Share
Saatchi & Saatchi London brings the Hollywood star back to UK screens in spot directed by Marcus Svanberg

Kevin Bacon will return to our screens tonight in the latest EE brand campaign, with the launch of iPhone 13 on EE, the UK’s best network.

The TV campaign will include spots during Married At First Sight Australia on Friday 8th October and F1 Turkish Grand Prix on Sunday 10th. Combined with nationwide out of home (OOH), radio, cinema, and targeted digital advertising, this brand campaign will introduce the UK to the amazing capabilities of the brand-new iPhone 13 on EE’s latest Full Works Plan. 

The advert opens with Kevin Bacon sat in a café speaking directly to the camera. Kevin is holding the new iPhone 13 and showcasing the phenomenal camera. Kev takes the opportunity to come clean to the nation and says “Last year I told you EE had the best iPhone ever. I lied. It’s come to light the new iPhone 13 Pro is the best ever.”

Kev demonstrates why this is the case by using the iPhone’s new video mode to pan around the café before focusing on another customer sat at a table behind him and says, “You can shift focus with cinematic mode.”

Kevin continues with another light-hearted confessional, reiterating why viewers should get the new iPhone on EE: “I also said that EE was the UK’s best network 7 years running. I also lied. It’s now 8. I can’t change the past. I’m just a man, with the new iPhone in his hand and the truth in his heart.”

The new iPhone 13 is available with EE’s Full Works Plan, which includes 24 months of Apple Music, Apple TV+ and Apple Arcade. Customers will be able to save £15 a month if they trade in their old iPhone.

Pete Jeavons, marketing communications director at BT and EE comments: “Like Kevin, our customers have been highly anticipating the arrival of the iPhone 13 Pro and it’s new cinematic mode. With coverage in more places than any other network, EE customers will be able to share their enviable videos from wherever they are.

As well as taking advantage of the UK’s best 5G network, EE customers getting the new iPhone 13 Pro with EE’s Full Works plan will get unlimited mobile data and the option to upgrade to a new phone anytime; They will also receive inclusive access to Apple Music, Apple TV+ and Apple Arcade for 24 months making the most of what the iPhone 13 has to offer.”

EE continues to drive digitally integrated campaigns through its ad agency Saatchi & Saatchi London and media agency Essence with a focus on social across Twitter, Facebook, Instagram and Snapchat, as well as other video display partners. This campaign will run across TV, out of home (OOH) and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.

Agency / Creative
Media
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from Saatchi & Saatchi London
WIFI 7 Clock Off
EE
14/10/2024
286
0
Reel
Waitrose
24/09/2024
60
0
Best on the Best
EE
20/09/2024
24
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0