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Kevin Bacon is Back to Celebrate EE'S Full Works Plan for iPhone

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Campaign from EE’s advertising agency Saatchi & Saatchi, with media planned by Essence sees Kevin return and bring to life the endless entertainment that can be unlocked

Kevin Bacon is Back to Celebrate EE'S Full Works Plan for iPhone

Recently named the UK’s best mobile network for the eighth year running, EE, has today launched its latest national advertising campaign, celebrating the endless entertainment available through EE’s Full Works Plan made for iPhone.

Set to the chart-hitting track of ‘Ohh Wee’ by Mark Ronson, featuring Nate Dogg, Ghostface Killah, the 40-second TV advert, stars Kevin Bacon and ‘Elle’, an EE customer who is on EE’s Full Works Plan made for iPhone, who joyfully brings to life the enviable entertainment on offer, all from one mobile plan and on the UK’s best network.

Throughout the TV advert, Kevin Bacon proudly observes how on the plan, 'wherever she goes', the EE customer will 'never miss' out. Viewers watch on as Elle dashes and dances through a bustling street, all the while “never miss[ing] a beat with Apple Music”. Eyes on her favourite TV show, Elle makes the perfect assist, with an effortless cross on the football pitch, without “missing the action on Apple TV +”. And finally, as she hits new heights onscreen, Kevin assures audiences she will “never miss a move with Apple Arcade”. 

Created by EE’s advertising agency Saatchi & Saatchi, with media planned and bought by EE’s media agency Essence, the nationwide “EE | Full Works Plan” campaign, launches on Friday 20th August. The campaign will run across TV, Cinema, Video on demand (VOD), OOH, Digital Audio and Social. And, for the first-time, Kevin Bacon will extend the EE Full Works Plan campaign in a bespoke, and comical short, created for TikTok.

The latest campaign is supported with a standalone OOH campaign.

Pete Jeavons, marketing communications director at EE comments: “We have brought to life the enviable array of entertainment that customers can enjoy with Apple Music, Apple TV+ and Apple Arcade on our one-of-a-kind Full Works Plan made for iPhone. Armed with your favourite Apple services and truly unlimited data on the UK’s best network, just like Elle, you’ll never miss out.”

For more information visit here.


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Agency

ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON

CHIEF CREATIVE OFFICER: GUILLERMO VEGA

EXECUTIVE CREATIVE DIRECTOR: DAN TREICHEL

CREATIVE DIRECTOR: CHAD WARNER

HEAD OF ART: RODRIGO CASTELLARI

CREATIVES: GARY ARNOLD & NEIL RITCHE

PLANNING PARTNER: KRISTIAN HENSCHEL

SENIOR PLANNER: JACK TREW

MANAGING PARTNER: HUMPHREY TAYLOR

BUSINESS LEADER: CHARLOTTE ELWIG

ACCOUNT DIRECTOR: SOPHIE DEGRAFT-JOHNSON & CHARLOTTE JOHNSTON

EXECUTIVE PRODUCER: RICHARD FIRMINGER

PRODUCER: GEORGIE FORD

PRODUCTION ASSISTANT: GEORGIA DAY

Production

PRODUCTION COMPANY: BISCUIT

DIRECTOR: BEN STREBEL

Edit

EDITOR: PHIL CURRIE & CHARLIE REDDIE @ STITCH EDITING HOUSE

Audio

AUDIO: DAN BECKWITH @ FACTORY

Post Production

POST PRODUCTION HOUSE: FRAMESTORE

Media

MEDIA BUYING AGENCY: ESSENCE

MEDIA PLANNING BUSINESS DIRECTOR: SOPHIE FRANKS

MEDIA PLANNING MANAGER: GRACE MURPHY

TV BUYING BUSINESS DIRECTOR: YASMIN LOCKE

Activation

VIDEO ACTIVATION MANAGER: THOMAS ALLIGAN

AUDIO ACTIVATION MANAGER: NINA PANESAR

PROGRAMMATIC MEDIA ACTIVATION ASSOCIATE DIRECTOR: DREW BACON

OOH SENIOR PLANNING & BUYING MANAGER: CAMERON CHAUNDY (POSTERSCOPE)

OOH PLANNING & BUYING MANAGER: TOM MURRIHY

SOCIAL ASSOCIATE DIRECTOR: ELLIE IVANOVA

Genres: People

Categories: Utilities, Mobile Network

Saatchi & Saatchi London, Fri, 20 Aug 2021 08:46:47 GMT