Saatchi & Saatchi London
Fri, 29 Jan 2021 15:11:34 GMT
EE, the UK’s most reliable network, today announces its latest advertising campaign to support its ‘Lockdown Learning’ support scheme, which offers unlimited mobile data, BT WiFi vouchers and zero rating two of the most popular educational resources to pupils who are learning from home but struggling to get connected.
The 30 second TV advert, which was developed by EE’s advertising agency, Saatchi & Saatchi London goes live on TV from tonight on BT Sport, and will also run across VOD, digital and social from next week. Weekend hero spots include during ITV News on Saturday evening, and on Sunday, ITV’s Finding Alice, ITV’s Who Wants to be a Millionaire?, and Channel 4’s The Great. The advert will also be shown this Sunday during Premier League games on Sky Sports.
In a departure from his usual jovial delivery style, a sincere Kevin Bacon stars in the campaign, titled ‘A Message for Teachers’, as he discusses “Just how crucial education is”, in honour of his mother, a teacher, whose photograph sits proudly next to him.
Kevin reminds viewers that “Millions of school children are being asked to learn from home, yet many have difficulties getting online. That’s why EE is offering unlimited data to kids that need it the most”.
To date, the Lockdown Learning support scheme, which is available to eligible EE and BT customers, has helped tens of thousands of families access vital educational resources across fixed and mobile networks.
The latest advert, starring Kevin Bacon, is launched to urge teachers, parents and carers who require support to apply now.
Marc Allera, CEO, BT’s Consumer Division, comments: "As a national champion, we want to ensure no one is left behind while face-to-face teaching is on hold. Our Lockdown Learning support scheme has so far helped thousands of families access vital educational resources across both our fixed and mobile networks. Thousands of customers are now benefitting from free unlimited mobile data, we’ve given tens of thousands of BT WiFi vouchers out to schools for families and kids who need it most, and we will keep on giving.
"With Ofcom estimating around 880,000 family homes are without a broadband connection, we want to help more families. I'd encourage anyone who needs help getting their kids connected for learning to apply for help from BT and EE through their school. And please pass that message on to anyone you think might benefit.”
The ‘Lockdown Learning’ support scheme:
Further information about the Lockdown Learning support scheme can be found here.
ADVERT NAME: A MESSAGE FOR TEACHERS
ADVERTISING AGENCY: SAATCHI & SAATCHI
EXECUTIVE CREATIVE DIRECTOR: DAN TREICHEL
CREATIVE DIRECTOR: FRANCESCO GRANDI
CREATIVES: RODRIGO CASTELLARI, GARY ARNOLD, NEIL RITCHIE, ALICE MARANI, CRISTIANA CANDIDO
SENIOR PLANNER: JACK TREW
MANAGING PARTNER: HUMPHREY TAYLOR
BUSINESS LEADER: CHARLOTTE ELWIG
ACCOUNT DIRECTOR: SOPHIE DEGRAFT-JOHNSON
EXECUTIVE PRODUCER: RICHARD FIRMINGER
CREATIVE PRODUCER: STEPH EVANS
MEDIA BUYING AGENCY: ESSENCE
PRODUCTION COMPANY: SAATCHI & SAATCHI / PRODIGIOUS
DIRECTOR: CHRIS FAITH
EDITOR: NICK DEMEZA
AUDIO: MICHAEL POWELL
Genres: People, Dialogue
Categories: Utilities, Mobile NetworkSaatchi & Saatchi London, Fri, 29 Jan 2021 15:11:34 GMT