Kettle Chips’ first products to combine real fruit and vegetable slices in the bag with their classic potato chips deserved something special. 

So, together with agency Joint London, the brand approached 2AM and director Jason Lowe, a champion of honest and authentic food values, to show the new products at their naturally beautiful best and highlight the brand’s real food credentials. In these new spots, the director captures sumptuous shots of sausages, onions, beetroots and more sizzling happily in pans.

With three delicious flavour combinations taking inspiration from simple, natural ingredients, the films are graphic stories focused on flavour, provenance and sharing.