Kettle Chips’ New Flavour Combos Launch with Sizzling Spots by 2AM’s Jason Lowe
Campaign for the British crisp brand created by Joint London
Kettle Chips’ first products to combine real fruit and vegetable slices in the bag with their classic potato chips deserved something special.
So, together with agency Joint London, the brand approached 2AM and director Jason Lowe, a champion of honest and authentic food values, to show the new products at their naturally beautiful best and highlight the brand’s real food credentials. In these new spots, the director captures sumptuous shots of sausages, onions, beetroots and more sizzling happily in pans.
With three delicious flavour combinations taking inspiration from simple, natural ingredients, the films are graphic stories focused on flavour, provenance and sharing.
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Kettle Chips 'Kettle & More'
Brand: Kettle Chips
Post Production / VFX
Post Production Company: The Mill
Editor: Matt Chodan
Edit Company: Gorilla
Creative Agency: Joint London
Creative Director: Algy Sharman
Creatives: PJ Kirby
Producer: Georgia Middleton
Senior Creative: Steve Williams
Executive Producer: Claudio Gorini
Production Company: 2AM
Director: Jason Lowe
Executive Producer: Nick Crabb / Aly Moffat
Producer: Chris Cable
DOP: Pedro Cardillo
Production Manager: Gareth Crothers
Food Stylist: Rebecca Rauter
Sound Company: Factory
Genres: In-camera effects, Tabletop
Categories: Food, Savoury Snacks2AM, Thu, 06 Jun 2019 11:32:47 GMT