Kerrygold Names Droga5 as Creative Agency

Kerrygold, the premium Irish dairy brand, announced today that it has appointed Droga5 as its lead global creative agency following a competitive pitch.

Droga5’s appointment by Kerrygold comes as the iconic brand looks to accelerate its growth in key global markets and build on its recent milestone of being the only Irish food brand to reach €1 billion in annual retail sales. Droga5 is tasked with launching a new, breakthrough global brand platform in the United States, the United Kingdom, Ireland and Germany.

Kerrygold and Droga5’s collaboration commenced in August 2020; the first work is expected to debut in the first half of 2021.

Adam Murphy, head of global brands at Kerrygold, commenting on the appointment, said: “As Kerrygold looks to further our success story across the globe, finding a lead creative partner to help us develop and grow our brand is key. Not only were we drawn to Droga5 by their creative reputation; we were also impressed by the team’s ability to quickly translate the DNA of Kerrygold into an emotionally powerful brand idea. We share a deep passion for showcasing Kerrygold’s world-class taste and quality through a creative platform that connects with our consumers.”

Felix Richter, co-chief creative officer at Droga5, added: “From humble beginnings on Irish family farms, Kerrygold has reached worldwide success, today being the number-one butter and cheddar brand in Germany and number-two butter brand in the US. Kerrygold has had a special place in my heart for as long as I can remember, and partnering with such an iconic and beloved brand is quite the delight. The team at Droga5 is looking forward to taking a product as simple and pure as grass-fed butter and cheese and unleashing the true essence of this special brand to elevate its place in consumers’ lives around the world through creative storytelling and integrated brand experiences.”