Kenwood Causes a Stir in the Kitchen for Latest Ad

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M&C Saatchi launched 'Kenwood Can' to inspire taking cooking to the next level with Kenwood mixers
Kenwood Causes a Stir in the Kitchen for Latest Ad

Kenwood, a leading brand in food preparation, has today unveiled a major new brand platform and campaign, ‘Kenwood Can’. 

The campaign was developed in partnership with creative agency M&C Saatchi. It is the first work to launch since M&C Saatchi’s appointment as Kenwood’s global creative agency of record earlier this year.

The push, which will run across TV, digital and social, will drive awareness of the Kenwood brand in key global markets, with an initial focus on Europe. The core target audience for the campaign is interested, passionate cooks, who want to invest in their passion or upgrade to a mixer to take their cooking and baking to a new level.

TV executions show some of the many things that the Kenwood Chef XL Titanium Mixer can do – from ‘whipping up pancakes’ to ‘taking your friends to Tokyo without leaving the dining room’.

The work was directed by Neil Gorringe through Rogue Films.

Jane Perry, director, global marketing and communications, Kenwood said: “We are reaffirming our status as the natural choice for those who love to cook. We are thrilled to be launching this new campaign at what is an exciting time for the business, as we showcase the potential of our Chef stand mixer to keep up with what any cook throws at it.”

Matt Lee, deputy executive creative director, M&C Saatchi, said: “If the kitchen is the heart of the home, then Kenwood is the heart of the kitchen. We’re excited to launch this campaign as we embark on a mission to make Kenwood the most loved and admired brand amongst cooks far and wide.”

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Creative

Creative agency: M&C Saatchi

Joint Deputy Executive Creative Director: Matt Lee

Creatives: Curtis Brittles & Will Bate

Film Producer: Dan Heighes

Creative Producer: Ed Day

Head of Strategy: Steve Parker

Business Director: Gemma Dodds

Senior Account Manager: Imogen Walkden

Account Manager: Toby Moore

Trainee Account Manager: Harry Patchett


Production Company

Production company: Rogue Films

Director: Neil Gorringe

Producer: Neil Edson

Post

Post Production: Nomad

VFX Artist: Martin Goodwin

Colourist: Felipe Szulc


Photography

Photography: David Loftus Photography

Photographer: David Loftus

Producer: Charles Forte


Client

Client: Kenwood

Managing Director: Mark Welch

Director, Global Marketing & Communications: Jane Perry

Marketing Manager, Global Consumer Communications: Penny Jones

Assistant Global Brand & Communications Manager, Global Marketing & Communications: Pascale Camp

Genres: Action, Dialogue

Categories: Home Appliances, Kitchen Appliances

M&C Saatchi London, 2 months ago