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Kennards Hire Celebrates 70 Years with New Campaign

Creative 161 Add to collection

Launches new 'Small to Big' national campaign via Bashful

Kennards Hire Celebrates 70 Years with New Campaign
Creative agency Bashful has today revealed the new "From Small to Big" campaign for Kennards Hire, with a 30-second TVC, digital advertising and radio.

Celebrating 70 years of Australian entrepreneurial success for Kennards Hire, the campaign tells the story of the brand's humble beginnings as 'W. Kennard & Company' in a Bathurst garage in 1948 to become Australia's #1 family-owned hire business across Australia and New Zealand.

Says Tim Chenery, creative director, Bashful: "Our approach was to tell a simple story. Just one bloke telling another bloke a few things about Kennards Hire as they walk across a work site. We then had some fun with the visuals to do the rest of the storytelling, and add a little humour."

Says Manelle Merhi, head of marketing, Kennards Hire: "When Walter Kennard was asked by a customer if they could borrow a concrete mixer rather than buy one, Wally said, "I won't lend it to you, but you can hire it" and the rest is history. His small rural supply and machinery business now has over 160 branches and supplies equipment to some of the biggest worksites across Australia and New Zealand.

"Our business is still family owned and we run with the same brand ethos, to make our customer job easy. We're proud to share this great Australian business success story with the help of Bashful, to celebrate 70 years with all the attention such an achievement deserves."

The "From Small to Big" campaign launches nationally this week.

Creative Director: Tim Chenery
Senior Copywriter: Dan Barrett
Senior Art Director: Dan Ieraci
Designer: Simon Macias
Strategy Director: Guy Marshall
Strategist: Samuel Rees
Client Services Director: Jade Ramsey-Elliot
Senior Account Director: Alex King
Account Manager: Emily Rucker
Producer: Joelle Dulaurens

Kennards Hire
Chief Commercial Officer: Theo Triantafillides
Head of Marketing: Manelle Merhi
Product Marketing and Campaigns Manager: Lara Galvin
Brand and Creative Services Manager: Nathan Mills
Communications Manager: Elizabeth Eassie
Digital Marketing Manager: Moby Siddique
Digital Marketing Specialist: Clementine Holman
Marketing Coordinator: Claire Whitehouse
Marketing Coordinator: Shannon McClure

Production Company: //Thirteen & Co
Director: Armand de Saint-Salvy
Executive Producer: Roy De Giorgio
Producer: Warren Keuning
DOP: Dale Alexander Bremmer
Editor: Armand de Saint-Salvy
Colourist / Online Editor: Matt Fezz
Sound: Sonar
Media Agency: Audience Precision
Public Relations Agency: Men at Work 
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Bashful, Thu, 28 Sep 2017 05:17:08 GMT