Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Ken Jeong and Joel McHale Settle a Long Running Planters Debate in Time for the Super Bowl


VaynerMedia campaign encourages fans head to twitter to help decide the right way to eat PLANTERS mixed nuts

Ken Jeong and Joel McHale Settle a Long Running Planters Debate in Time for the Super Bowl

Today, the makers of the PLANTERS brand unveiled its Big Game ad with comedic duo Ken Jeong and Joel McHale cracking open the nuttiest snacking debate — how do you eat your PLANTERS Deluxe Mixed Nuts, all together or one at a time?  

In the PLANTERS brand Big Game ad, Ken, Team ‘One’, and Joel, Team ‘All’, continue to go back and forth on the right way to eat PLANTERS Deluxe Mixed Nuts. Unable to come to an agreement, they take the debate to the internet to let America decide. 

“As fans are getting their PLANTERS brand snacks ready for the Big Game, my good friend and frenemy, Joel and I are excited to be a part of the tasty debate of how to eat your mixed nuts,” said Team ‘One’ lead, Ken Jeong. “I believe eating your mixed nuts one at a time is the right way to snack on your PLANTERS Deluxe Mixed Nuts so you can appreciate and savour each tasty nut to the fullest!”  

On the other side of the debate, spearheading Team ‘All’, Joel McHale said: “Ken seems to think one at a time is the right way, but I know that keeping your mixed nuts mixed is the true way to enjoy your PLANTERS Deluxe Mixed Nuts. Join the nutty debate and help me prove to Ken that all together is the right way to eat your mixed nuts.” 

This year’s ad, created by VaynerMedia, will air just before halftime in select markets. Ken and Joel will continue to poke fun at each other’s PLANTERS Deluxe Mixed Nuts snacking choices and crack the ‘All or One’ debate wide open. 

“As our fans get ready for one of the most competitive sports championship games of the year, we want to keep the friendly competition going with a tasty debate we can all go nuts about,” said Jaynee Dykes, senior brand manager for the PLANTERS brand. “Without even realising it, our fans eat their PLANTERS Deluxe Mixed Nuts either all together or one at a time. No matter which side of the debate you are one, enjoying delicious PLANTERS Deluxe Mixed Nuts together makes everyone a winner.” 

What is Your PersoNUTality? 

Nut lovers can analyse what their ‘All or One’ choice says about themselves with the PLANTERS brand persoNUTality quiz at This first-of-its-kind nutty behaviour assessment by the brand team was created alongside body language and human behaviour expert Patti Wood. Fans can take this nutty quiz and can share their results on social media to compare their persoNUTality with their friends and family to further feed the ‘All or One’ debate. 

Join the ‘All or One’ Debate 

Tune in and shellebrate the Big Game by grabbing a tin of PLANTERS Deluxe Mixed Nuts to help decide if you are Team ‘All’ or Team ‘One’ and keep an eye out for the new ‘Feed the Debate’ ad to see the nutty debate unfold.  

Fans can also join the #PlantersAllorOne debate on Twitter (@MrPeanut) to take a side during the Big Game. 


Agency / Creative
Music / Sound
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Comedy, Dialogue

Categories: Food, Savoury Snacks

VaynerMedia North America, Wed, 09 Feb 2022 11:43:19 GMT