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Ken Jeong and Joel McHale Settle a Long Running Planters Debate in Time for the Super Bowl

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VaynerMedia campaign encourages fans head to twitter to help decide the right way to eat PLANTERS mixed nuts

Ken Jeong and Joel McHale Settle a Long Running Planters Debate in Time for the Super Bowl

Today, the makers of the PLANTERS brand unveiled its Big Game ad with comedic duo Ken Jeong and Joel McHale cracking open the nuttiest snacking debate — how do you eat your PLANTERS Deluxe Mixed Nuts, all together or one at a time?  

In the PLANTERS brand Big Game ad, Ken, Team ‘One’, and Joel, Team ‘All’, continue to go back and forth on the right way to eat PLANTERS Deluxe Mixed Nuts. Unable to come to an agreement, they take the debate to the internet to let America decide. 

“As fans are getting their PLANTERS brand snacks ready for the Big Game, my good friend and frenemy, Joel and I are excited to be a part of the tasty debate of how to eat your mixed nuts,” said Team ‘One’ lead, Ken Jeong. “I believe eating your mixed nuts one at a time is the right way to snack on your PLANTERS Deluxe Mixed Nuts so you can appreciate and savour each tasty nut to the fullest!”  

On the other side of the debate, spearheading Team ‘All’, Joel McHale said: “Ken seems to think one at a time is the right way, but I know that keeping your mixed nuts mixed is the true way to enjoy your PLANTERS Deluxe Mixed Nuts. Join the nutty debate and help me prove to Ken that all together is the right way to eat your mixed nuts.” 

This year’s ad, created by VaynerMedia, will air just before halftime in select markets. Ken and Joel will continue to poke fun at each other’s PLANTERS Deluxe Mixed Nuts snacking choices and crack the ‘All or One’ debate wide open. 

“As our fans get ready for one of the most competitive sports championship games of the year, we want to keep the friendly competition going with a tasty debate we can all go nuts about,” said Jaynee Dykes, senior brand manager for the PLANTERS brand. “Without even realising it, our fans eat their PLANTERS Deluxe Mixed Nuts either all together or one at a time. No matter which side of the debate you are one, enjoying delicious PLANTERS Deluxe Mixed Nuts together makes everyone a winner.” 

What is Your PersoNUTality? 

Nut lovers can analyse what their ‘All or One’ choice says about themselves with the PLANTERS brand persoNUTality quiz at persoNUTality.com. This first-of-its-kind nutty behaviour assessment by the brand team was created alongside body language and human behaviour expert Patti Wood. Fans can take this nutty quiz and can share their results on social media to compare their persoNUTality with their friends and family to further feed the ‘All or One’ debate. 

Join the ‘All or One’ Debate 

Tune in and shellebrate the Big Game by grabbing a tin of PLANTERS Deluxe Mixed Nuts to help decide if you are Team ‘All’ or Team ‘One’ and keep an eye out for the new ‘Feed the Debate’ ad to see the nutty debate unfold.  

Fans can also join the #PlantersAllorOne debate on Twitter (@MrPeanut) to take a side during the Big Game. 

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Agency

AGENCY: VaynerMedia

Chief Creative Officer: Rob Lenois

Executive Vice President: Nick Miaritis

Executive Creative Director: Mike Pierantozzi

Creative Director: Jackie Blaze

Creative Director: Katherine O'Brien

Associate Creative Director: Molly Johnson

Associate Creative Director: Evan Elberson

Copywriter: Liz Vargas

Creator: Peter Pappalardo

Designer: Danielle Waterman

Designer: Anett Castro

Director of Business Affairs: Jaymie Lipman

Agency Executive Producer: Peter Ostella

VP, Group Account Director: Ryan Martin

Account Supervisor: Morgan Mills

Account Executive: Amanda Cummins

Project Manager: Olivia Long

Senior Vice President, Strategy: Jodi Coppernoll

Senior Strategist: Alyssa Ritchie

EVP, Media: John Terrana

Associate Director, Media: Olivia Greendyk

Senior Analyst, Media: Angelina Yang

Analyst, Media: Rhea Gupta

Analyst, Media: Max Tanau

Director of Business Affair: Jaymie Lipman

Clint

CLIENT: Hormel Foods

Marketing Director, Snack Nuts: Rafik Lawendy

Sr. Brand Manager: Jaynee Dykes

Brand Manager: Zeeshan Tarique

Production

PRODUCTION: Moxie Pictures

Director: Martin Granger

VP / Executive Producer: Karol Zeno

Head of Production: Jodi Fisher

Producer: Heidi Soltesz

Director of Photography: Barry Peterson

Production Designer: Zach Mathews

Cost Consultant

COST CONSULTANT: MRA

Production Advisor: Doug Bergher

Edit

EDITORIAL: Eva Nosidam

Chief Production Officer: Maya Brewster-Dorian

Executive Producer: Laura Shea

Senior Producer: Naina Pomerantz

Senior Editor: Jeremiah Shuff

Lead Assistant Editor: Haley Insley

Audio Engineer: Eric Thompson

VFX

VFX & COLOUR: Nice Shoes

Head of Production: Jason G. Farber

Senior Producer: Keith McCabe

Colorist/Partner: Chris Ryan

Senior VFX Artist: Jason Farber

Senior VFX Artist: Tyler Whalen

Flame Assist: Arthur Dorrington

Flame Assist: Shannon Lee

Colour Assist: Jose Font

VFX Supervisor: Gavin Miljkovich

PR

PR: ICF Next

Partner: Jeremy Mullman

Senior Director, Media Relations: Rachel Cooper

Account Director: Michael Cowen

Account Director: Erica Sharon

Account Director: Alyssa Ahern

Senior Account Executive: Jenna Reimler

Associate Account Executive: Alex Mena

Associate Account Executive: Catherine Puppe

Genres: Dialogue, Comedy, People

Categories: Savoury Snacks, Food

VaynerMedia, Wed, 09 Feb 2022 11:43:19 GMT