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Ken Jeong and Joel McHale Come To a Disagreement in Planters’ Super Bowl Teaser

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Campaign from VaynerMedia is looking to use the Big Game to spark a big debate

Ken Jeong and Joel McHale Come To a Disagreement in Planters’ Super Bowl Teaser

Two years after pulling one of the buzziest stunts in Super Bowl history with the death and rebirth of its iconic mascot, Planters is back and looking to use the Big Game to spark a big debate. 

This year’s ad – set to air in about 30 markets nationwide just before halftime – features comedic duo Ken Jeong and Joel McHale battling to resolve an age-old question: What’s the right way to eat mixed nuts? All at once or one at a time?

Planters will unshell new, nutty developments in the integrated campaign leading up to game day on February 13. Fans will also be encouraged to show how they snack on mixed nuts and whether or not they are on team “All” like Joel or “One” like Ken and join the debate by sharing  #PlantersAllorOne on social.

Planters skipped the Super Bowl last year, instead opting to shellebrate little acts of substance throughout the year. It aired national Super Bowl ads in both 2019 and 2020.

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AGENCY: VaynerMedia

Rob Lenois: Chief Creative Officer

Nick Miaritis: Executive Vice President

Mike Pierantozzi: Executive Creative Director

Jackie Blaze: Creative Director

Katherine O'Brien: Creative Director

Molly Johnson Associate: Creative Director

Evan Elberson Associate: Creative Director

Liz Vargas: Copywriter

Peter Pappalardo : Creator

Danielle Waterman: Designer

Anett Castro: Designer

Jaymie Lipman: Director of Business Affairs

Peter Ostella: Agency Executive Producer

Ryan Martin: VP, Group Account Director

Morgan Mills: Account Supervisor

Amanda Cummins: Account Executive

Olivia Long: Project Manager

Jodi Coppernoll : Senior Vice President, Strategy

Alyssa Ritchie: Senior Strategist

John Terrana: EVP, Media

Olivia Greendyk : Associate Director, Media

Angelina Yang : Senior Analyst, Media

Rhea Gupta : Analyst, Media

Max Tanau : Analyst, Media

Jaymie Lipman : Director of Business Affairs

CLIENT: Hormel

Rafik Lawendy: Marketing Director, Snack Nuts

Jaynee Dykes : Sr. Brand Manager

Zeeshan Tarique: Brand Manager

PRODUCTION: Moxie Pictures

Martin Granger: Director

Karol Zeno: VP / Executive Producer

Jodi Fisher: Head of Production

Producer : Heidi Soltesz

Director of Photography : Barry Peterson

Production Designer : Zach Mathews


Doug Bergher: Production Advisor

EDITORIAL: Eva Nosidam

Maya Brewster-Dorian: Chief Production Officer

Laura Shea : Executive Producer

Naina Pomerantz : Senior Producer

Jeremiah Shuff : Senior Editor

Haley Insley : Lead Assistant Editor

Eric Thompson : Audio Engineer

VFX & COLOR: Nice Shoes

Jason G. Farber: Head of Production

Keith McCabe: Senior Producer

Chris Ryan: Colorist/Partner

Jason Farber: Senior VFX Artist

Tyler Whalen: Senior VFX Artist

Arthur Dorrington: Flame Assist

Shannon Lee : Flame Assist

Jose Font : Color Assist

Gavin Miljkovich : VFX Supervisor

PR: ICF Next

Jeremy Mullman: Partner

Michael Cowen : Account Director

Erica Sharon : Account Director

Alyssa Ahern : Account Director

Jenna Reimler: Senior Account Executive

Alex Mena Associate: Account Executive

Catherine Puppe : Associate Account Executive

VaynerMedia, Mon, 24 Jan 2022 16:24:00 GMT