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Kellogg’s Launches Plant-Powered Range with ‘Be a Force of Nature’ Campaign

Creative 1.0k Add to collection

Leo Burnett London's campaign focuses on several aspirational, real-life, plant-based eating advocates including wild swimmer Calum Hadson

Kellogg’s Launches Plant-Powered Range with ‘Be a Force of Nature’ Campaign
Kellogg’s is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to ‘Be a Force of Nature’.
 
The work introduces the new W.K. Kellogg range as a means for consumers to enjoy plant power to boost everyday performance. It is pitched at those who are increasingly aware of the buzz around plant-based eating but also grabs the attention of category buyers.
 
Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD.

Viewers meet several aspirational, real-life, plant-based eating advocates, including the wild swimmer Calum Hudson, who are at the top of their game – physically, emotionally, and mentally. The ad shows them in action, bringing to life just how a plant-based diet, including the W.K. Kellogg range, helps them be a force of nature.

Oliver Farrington and Neil Richardson, Creative Directors at Leo Burnett London stated:

“More and more people nowadays are enjoying the benefits of a plant-based diet. Our campaign showcases some of these amazing people, stimulating consumers to try the new W.K. Kellogg range - and become ‘powered by plants’ themselves.”
 
Launched in January, the W.K. Kellogg range, named after Kellogg’s founder William K. Kellogg, includes a variety of different plant-based cereals. The range boasts No Added Sugar variants, Organic wholegrain wheats and Super Grains products.
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Client

Advertiser: Kellog's

Post Production / VFX

Post Production Company: Moving Picture Co

Producer: Marcus Moffat

Creative Agency

Creative Agency: Leo Burnett London

Senior Account Manager: Emma Greenaway

Agency Production: Lisa Nicholls

Account Executive: Amy Martin

Planning Director: Ian Hilton

Board Account Director: Olivia Logue

Media Agency

Media Agency: Carat

Production Company

Production Company: Live Action

Director: Nicolas Jack Davies/Yann Secouet,

DOP: Will Bex/Tony Brown

Producer: George Saunders/Phil Barnes

Music

Sound Designer: Parv Thind

Sound Design: Wave

Offline

Edit Company: Tenthree

Editor: Billy Mead

Categories: Food, Breakfast

Leo Burnett London, Wed, 11 Apr 2018 16:28:48 GMT