senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Kellogg's Activates Crafty Cause-Driven #treats4toys Window Display for Rice Krispies

08/12/2017
Production Company
New York, USA
67
Share
Concept and design by creative studio Sibling Rivalry, in partnership with Bednark Studio and Edelman PR for execution

For the third year in a row, Kellogg's Rice Krispies is helping families embrace the season of giving with the Kellogg's Rice Krispies "Treats 4 Toys" campaign. 

Celebrating the season of giving, the fantastical, interactive New York holiday display features a Treat-to-Toy workshop that transforms Kellogg's Rice Krispies creations into shiny new Hasbro toys.

Located in NYC at 873 Broadway, the display highlights Rice Krispies campaign #treats4toys where they promise to donate a toy to a child in need for every homemade Rice Krispies treats post to Instagram with the hashtag. 

The concept and design was done by creative studio Sibling Rivalry, in partnership with Bednark Studio and Edelman PR for execution.

Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0