Fri, 08 Dec 2017 15:10:38 GMT
For the third year in a row, Kellogg's Rice Krispies is helping families embrace the season of giving with the Kellogg's Rice Krispies "Treats 4 Toys" campaign.
Celebrating the season of giving, the fantastical, interactive New York holiday display features a Treat-to-Toy workshop that transforms Kellogg's Rice Krispies creations into shiny new Hasbro toys.
Located in NYC at 873 Broadway, the display highlights Rice Krispies campaign #treats4toys where they promise to donate a toy to a child in need for every homemade Rice Krispies treats post to Instagram with the hashtag.
The concept and design was done by creative studio Sibling Rivalry, in partnership with Bednark Studio and Edelman PR for execution.
Agency: Bednark Studio, Inc.
Project Manager: Raphael Sorcio
Production: Jeremie Gueracague
Creative Director: Mikon van Gastel
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Production Company: Sibling Rivalry Studio