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Kelley Blue Book Helps Car Buyers 'Get New Car Smart'

18/04/2016
Marketing & PR
Austin, USA
56
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Latest spot from Zambezi is part of brand's first ad campaign in 4 years

Kelley Blue Book is back with a brand new advertising campaign -- its first in four years.


Created by Los Angeles advertising agency Zambezi, 'Get New Car Smart' marks a total brand repositioning designed to shift perceptions of KBB.com from a used car pricing and valuation destination to the definitive, go-to resource for new car shoppers.


The average shopper takes 15.5 weeks, spends 15-17 hours online and visits 3 dealerships. With expert, but approachable editorial content and a number of new car buying tools, KBB.com gives consumers the confidence to narrow their consideration set when shopping for a new vehicle that fits their lifestyle.


Simply put, Kelley Blue Book exists to make you smarter.