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Keith Lemon Hits Up Tokyo in Latest Carphone Warehouse Campaign

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TV star's 'Super Mega Personalised' quest takes him far from home in Brothers and Sisters' new film

Keith Lemon Hits Up Tokyo in Latest Carphone Warehouse Campaign

Carphone Warehouse unveils its latest campaign, ‘Super Mega Personalised’ featuring Keith Lemon. ‘Super Mega Personalised’ sees Keith explain that everyone is different and uses their phone differently and that by taking Carphone Warehouse’s unique ‘Pin Point test’ they’ll find the right deal personalised to them.

Filmed in Keith’s tongue-in-cheek comedic style, the first series of films sees Keith embark on his Super Mega Personalised world quest to find interesting characters and what makes them different. On his travels he meets a Harajuku Girl, a Japanese ‘Dekatora’ truck driver, two Kendo Warriors and even a Japanese Keith Lemon lookalike – challenging them to use Pin Point to find their ‘bestest possible deal’. In addition, we see Keith behind the scenes offering his unique view of Japanese culture. 


Keith says: “I hope Carphone Warehouse sending me on holiday to do an ad for them can change people's view of the establishment. It's not a warehouse filled with car phones, but a shop that has some revolutionary piece of tech called a pin point, which tells you what phone deal is best for you. I fink. Ad looks good anyway. Boy I look handsome!”

Julian Diment, Marketing and Customer Director at Carphone Warehouse says: “We landed Pin Point 20 months ago and it’s had a major impact on our customer experience and satisfaction scores. We’re so proud of Pin Point and ready to shout it from the rooftops which is why we’ve build our Super Mega Personalised entertainment franchise to communicate the benefits in an engaging and entertaining way.”

The content will live on a variety of platforms including YouTube, Carphone Warehouse’s content hub The Lowdown and Facebook and Twitter. The 60 second ad will premiere during the Champions League Final on Saturday 6  June 2015.

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Music

Audio Post Production: Wave / Parv Thind

Offline

Editor: Rachael Spann @ Work

Post Production / VFX

Post Production Company: The Mill

Production Company

Director: Chaplin and Forbes

Production Company: Hungry Man

Media Agency

Media Agency: blu449

Creative Agency

Creative Agency: Brothers and Sisters

Genres: Comedy

Categories: Phones, Consumer Electronics

Brothers & Sisters , Thu, 04 Jun 2015 15:11:37 GMT