Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Keith Lemon Gets Proper Christmassy in New Carphone Warehouse Spot

Creative 484 Add to collection

Brothers and Sisters teams with Hungry Man's David Kerr for a bit of festive chaos

Keith Lemon Gets Proper Christmassy in New Carphone Warehouse Spot
This Christmas, Carphone Warehouse is letting the UK know that literally everyone can come through its doors and find ‘the bestest possible deal’. 

Rather than creating some lofty, emotional Christmas ad like almost every other brand, Carphone Warehouse has decided to create the ‘Keith Lemon’ of Christmas spots - something a little chaotic but “proper Christmassy”. 

For this year’s ad, created by Brothers and Sisters, Keith has acquired an elf helper and presents his Christmas tidings from a slightly less glamorous location than he’s been used to of late, but nevertheless a very Christmassy set. 

Keith attempts to maintain his professionalism despite a few technical hitches, and with the help of his Christmas elf, tells the nation about Carphone’s Christmas offers.

The campaign also features a 20-second product focused-ad where the elf is left alone on the set to light up the smartphones on the Christmas tree – but all doesn’t go quite to plan. 

The Christmas campaign launched on Thursday, December 1st.
Carphone Warehouse - Proper Christmassy
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Brothers & Sisters

Art Director: Robi Ganguly

Copywriter: Josh Pearce / Al Brown

Executive Creative Director: Andy Fowler

Senior Business Director: Katie Jackson

Senior Account Manager: Mark Lloyd

Account Executive: Toby Denton

Producers: Jonny Hall

Production Company

Director: David Kerr @ Hungry man

Producer: Jack Beardsley

DOP: Ben Spence


Typography: Dan Edwards


Sound Design: Dugal Macdiarmid @ Wave


Editor: Art Jones @ Work

Post Production / VFX

Post Production Company: Free Folk

Flame: Steve Murgatroyd

Genres: Comedy

Categories: Consumer Electronics, Phones

Brothers & Sisters , Thu, 01 Dec 2016 10:39:29 GMT