Now that restrictions have downgraded from 2m to 1m distancing, people are going to need that extra bit of protection. Distance Couture
is a fashion collection designed to make people stay away from you.
AMV BBDO collaborated with a group of artists to create the range of tongue-in-cheek print social t-shirts, including Katy Edelsten, Animationseries2000, Daniel Fishel, Leyla Reynolds, Leo Leigh represented by Somesuch, and Simon Landrein, Michaela Pichi, Marco Oggian, Dave Anderson, Paul Bower, who are all represented by Pocko.
AMV BBDO also used their creative resources in-house to design their own range of designs, working with creatives Lauren Peters, Augustine Cerf, Vanessa Robinson, Tim Riley, Prabs Wignarajah and Nick Hulley.
As lockdown eases, the collection will make social distancing that little bit easier, keeping close talkers at bay and scaring off that bloke who gets up in your space in the fruit and veg aisle.
Slogans include 'Let me tell you how amazing my kids are!', 'Super spreader' and 'Let me sell you some MIRACLE BLEACH CURE'.
The t-shirts will drop in two batches. The first drop is available for pre-order on print social for the next 20 days. The next drop will launch in 10 days. All profits go straight to the NHS, via NHS Charities Together.
“If these won’t keep people at bay, we don’t know what will. It’s basically PPE for civilians,” says Lauren Peters and Augustine Cerf, creatives at AMV BBDO, and the brains behind Distance Couture. "Don’t just stay alert. Stay tf away from each other."