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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Keep Track of Your Laziness with FCB Chicago & Joe Boxer's 'Inactivity Tracker'

21/04/2015
Advertising Agency
Chicago, USA
108
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Agency teams with underwear brand to turn the 'tracking' trend on its head

It seems almost everyone these days is wearing some sort of fitness tracker on their wrist. But what about the lazy? The tired? The apathetic? What about them? Who is thinking about them? 

FCB Chicago & Joe Boxer Pajamas, that’s who. Introducing the world’s first Inactivity Tracker. It tracks your lack of movement. It then rewards and motivates you to do what you really want to be doing: absolutely nothing. Inactivity is as important as activity. Start keeping track of what you’re not doing.




Brand
Agency / Creative
Work from FCB Chicago
Kitchen Keynote
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11
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