The past weekend saw the launch of Santander’s fun new brand campaign, created by WCRS. 

‘Keep On, Keeping On’ puts the customer at the heart of this fully integrated campaign, which demonstrates how Santander’s brand philosophy – Simple, Personal, Fair – effortlessly fits in with people’s everyday lives, and is the keystone to Santander’s strategy and campaign messaging.

In this new series of light-hearted commercials, we see how different customers continue to earn everyday value, without changing their behaviour; don’t change your life, change your bank!

Utilising press, poster, TV and digital, the campaign celebrates the little things we all enjoy doing, from the ordinary to the unusual. As well as Santander’s ‘ambassadors’ Jenson Button, Rory McIlroy and Jessica Ennis-Hill, the commercials feature prize gardeners, failed bakers and intrepid explorers.

This is a relevant, entertaining and engaging campaign that demonstrates Santander’s ongoing commitment to ‘keep on’ delivering value to its customers 24/7. Simple, Personal and Fair. It’s what a bank should be.

Keith Moor, Chief Marketing Officer, Santander UK said: “Santander seek to apply a Simple, Personal and Fair approach to all that we do.  A key part of our success is our award winning 1I2I3 products that provide real, everyday value for our customers; 24 hours a day.  The idea behind our new campaign is to show how effortlessly you can be rewarded on your everyday banking, without changing the way you do things.  Just switch to Santander and we’ll do the rest.”

Billy Faithfull, Executive Creative Director, WCRS said: “Despite aggressive competition from bigger banks Santander continues to offer astounding value to its 1|2|3 customers. But the best thing about the offer really is that unlike some banks, you'd don't have time change a thing about your life, except your bank. This is an achingly simple proposition and an honest story to tell through advertising. Just keep doing your thing the way you want to, and let Santander do theirs. You can't say much more simple, personal and fair than that.”