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Keep it Pure



Taika Waititi collaborates with Lion and DDB Group NZ for Steinlager Pure

Keep it Pure



For the past seven years Steinlager Pure’s Keep It Pure campaign has celebrated New Zealand’s independence, originality and our uncompromising hunger for excellence as seen through the eyes of internationally acclaimed film stars. To evolve the campaign and give it a fresh take Lion and DDB Group NZ collaborated with local talent Taika Waititi, who directs and stars in his unique interpretation of what it means to Keep It Pure. 
Click the link to view the spot
Credits for Steinlager Pure
Agency – DDB Group New Zealand
Client – Lion  
Title – Keep it Pure
Length – 1 x 60 with 30” cutdown
On-air Date – Sunday 01st July 2012
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Damian Galvin
Copywriter: Rory McKechnie
Head of Television:  Judy Thompson
Agency Producer: Kim Baldwinson/Pip Mayne
Managing Partner: Scott Wallace
Account Manager: Jonathan Rea
Production Company:  Curious
Director: Taika Waititi
Producer:  Matt Noonan
DOP:  John Lindley
Editor:  Luke Haigh
Visual Effects: Curious Post
Music: Liquid Studios
Sound Design: Jon Cooper at Coopers FR
Beer Marketing and Sponsorship Director– Danny Philips 
Steinlager Marketing Manager – Todd Gordon 
Steinlager Assistant Brand Manager – Janna Tipler 




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