Keep it Pure

For the past seven years Steinlager Pure’s Keep It Pure campaign has celebrated New Zealand’s independence, originality and our uncompromising hunger for excellence as seen through the eyes of internationally acclaimed film stars. To evolve the campaign and give it a fresh take Lion and DDB Group NZ collaborated with local talent Taika Waititi, who directs and stars in his unique interpretation of what it means to Keep It Pure. 

 

Click the link to view the spot http://bit.ly/LqHI2u

 

Credits for Steinlager Pure

Agency – DDB Group New Zealand

Client – Lion  

Title – Keep it Pure

Length – 1 x 60 with 30” cutdown

On-air Date – Sunday 01st July 2012

 

Agency

Executive Creative Director: Andy Fackrell

Creative Director: Chris Schofield

Art Director: Damian Galvin

Copywriter: Rory McKechnie

Head of Television:  Judy Thompson

Agency Producer: Kim Baldwinson/Pip Mayne

Managing Partner: Scott Wallace

Account Manager: Jonathan Rea

 

Production

Production Company:  Curious

Director: Taika Waititi

Producer:  Matt Noonan

DOP:  John Lindley

Editor:  Luke Haigh

Visual Effects: Curious Post

Music: Liquid Studios

Sound Design: Jon Cooper at Coopers FR

 

Client 

Beer Marketing and Sponsorship Director– Danny Philips 

Steinlager Marketing Manager – Todd Gordon 

Steinlager Assistant Brand Manager – Janna Tipler