Squarespace is officially returning to the Super Bowl for its fifth consecutive year. The campaign, which extends beyond the :30 second in-game commercial, will feature Keanu Reeves in a series of three different ads.
Squarespace teamed up with Keanu in part because he had been an active Squarespace customer for some time. His company, Arch Motorcycle, will be featured in the ads.
Keanu had this to say about working with Squarespace: “When I found out that this Squarespace campaign would be for the Super Bowl, I got butterflies in my stomach. I love football, I love watching the Super Bowl, and I love the entertainment of the advertisements that are a part of the game and the experience.”