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Keanu Reeves Surfs a Motorcycle in Squarespace Super Bowl Spot

31/01/2018
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Dynamic spot starring action-movie legend aims to inspire viewers to follow their dreams
Squarespace, the leading all-in-one web publishing platform company, today revealed the final creative for its fifth consecutive Super Bowl campaign.

The in-game commercial features Keanu Reeves, a Squarespace customer and the co-founder of Arch Motorcycle, surfing atop one of his own bikes. While riding the motorcycle, Reeves encourages audiences to take the same metaphorical leap to pursue their passions and follow their dreams.

The 30-second spot will run during the big game as part of a larger brand campaign with Reeves, which includes two additional films intended to inspire viewers to take the first step in pursuing their passions by making a website on Squarespace.  


Six years ago, with his co-founder Gard Hollinger and the rest of the Arch team, Reeves launched the American-made motorcycle company inspired by his passion for motorcycles. Arch chose Squarespace to launch their project into the world because of the companies’ shared emphasis on powerful design. Reeves, heavily involved in the creation of his bikes, also takes a hands-on approach managing the Arch Motorcycle website on Squarespace. 


“There’s something about Squarespace that’s really accessible yet sophisticated,” said Reeves. “The design and functionality share a similar ethos to Arch Motorcycle. When I was approached to make this commercial, we were already using the platform, which makes it a really organic fit.” 
  
Squarespace Founder and CEO Anthony Casalena said, “Squarespace was created to empower individuals to realize their creative and entrepreneurial aspirations. Even in turbulent times, we’ve seen the persistence of the American entrepreneurial spirit, and are proud to have a small hand in making it easier for people to turn their dreams into reality. We hope that Keanu’s authentic Squarespace story inspires others to get out there and make it happen for themselves.” 
  
As part of the partnership, Squarespace also worked with Arch Motorcycle to revamp its website, giving Arch an aesthetic upgrade using one of Squarespace’s stock templates, Camino. To browse all of Squarespace’s templates and start your website, visit www.squarespace.com .  
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