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Keanu Reeves Surfs a Motorbike in Jonathan Glazer's Squarespace Super Bowl Ad

05/02/2018
Advertiser/Brand
New York, USA
269
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Mikros-MPC partners with RESET director to ‘Make it Happen’

Continuing with its tradition of delivering witty Super Bowl commercials, this year Squarespace collaborated with RESET’s Jonathan Glazer on a cinematic production shot on 35mm, with VFX by Mikros-MPC. The 30-second ad features Keanu Reeves ‘surfing’ on his motorbike at 100mph. Why? Because Squarespace believes that everyone has what it takes to build their own website; and Keanu is here to remind us of that.

Mikros-MPC teamed up with the director from the very beginning of the production, talking through all aspects of the shoot and investigating all the in-camera solutions first, with an understanding of what the finished film should feel like. Stéphane Allender, VFX Supervisor at Mikros-MPC, says, “The piece has a strong, simple visual identity and that really resonated with us. It's always satisfying to help the director translate his vision to screen; I feel incredibly proud when we do that successfully.”

Stéphane continues: “Jonathan Glazer is a passionate, hands-on director; this ultimately pushed us to achieve the best creative result we could possibly deliver. We are always excited when he knocks at our door, because we know it will be an adventure and a real visual feast.”

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