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Keane Pearce Shaw Directs Refreshing First Campaign for FIFA

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Riff Raff director Keane brought together top football stars for the remote shoot

Keane Pearce Shaw Directs Refreshing First Campaign for FIFA

Nottingham Forest fanatic (don’t mention the playoffs) Keane Pearce Shaw (KPS) has directed his first commercial through Riff Raff direct with EA Sports, creating a refreshingly textured campaign trailer for FIFA.

Riff Raff’s Nursery of Evil director brought together the new generation of football stars (virtually) under the restrictions of remote shooting - Kylian Mbappe, Erling Haaland, Joao Felix and Trent Alexander Arnold. With all four players located in different cities and club restrictions on face-to-face interaction, KPS coached the footballers through putting down the video game controller and picking up a video camera.  

The resulting film is collaborative and candid in nature; featuring the players’ self-shot footage, graphics collages by artist Jazz Grant and additional 16mm footage shot by KPS while based in Madrid. And a well-timed one too, as now more than ever, the idea of ‘Play as one. Win as one.’ applies both on and off the field.  

From KPS: ‘From the very start myself and EA agreed we didn’t want this film to feel like a quarantine film, and I think we achieved something charismatic and charming. It was also super important for me to involve as many friends, family and colleagues in this project as possible. COVID has affected so many lives, especially in the arts and entertainment sector. So the more people that I could share this incredible project with, and in turn help out, the better.’ 

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Creative Production Lead: Andy Gillooley

Associate Creative Director: Alex Elms

Sr Director, Creative: Paul Marr

Athlete Relations Director: Alex Wilde

Lead Capture Specialist: Victor Fischer

Assistant Video Editor (Versioning): Chris Wilton

Motion Graphics Artist: Jesus Delgado


Director: Keane Pearce Shaw

Executive Producer: Natalie Arnett

Producer: Cathy Hood

PM: Kate Brady

PA: Lola Robertson

DOP - remote shoot: Thomas Hole 

DOP Spain: Mariano Schoendorff Ares

DOP France: Enrique Villaluenga

1st AD Spain: Ana Perrote

1st AC Spain: Ines Coca

Production Service France: Anniki 

Casting: Riff Raff / Lane Casting (spain)

Edit Company: Trim 

Editor: Thomas Grove Carter

Editors (player films): Ed Hanbury / Matthew Dilworth

Post producer @ Trim: Polly Kemp

Collages: Jazz Grant @jazzgrantstudio

Post Production

Post Production: MPC

Post Producer: Ryan Hancocks

Art Director @ MPC: Donal O’Keeffe 

Senior Designer @ MPC: Paul Hunt

VFX Supervisor: Lora Nikolaeva

Colourist: Duncan Russell

Designers @ MPC: Adam Roche & Jess Gaynor

Sound: Charles Deenen @ Source Sound

Film Lab

Film Lab: Cinelab London

Commercials Producer: Aarti Mahtani

Creative Director: Joce Capper

Genres: People, Dialogue

Categories: Gaming, Sports and Leisure

Riff Raff Films, Mon, 27 Jul 2020 11:46:26 GMT