BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC’s broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year. BMW purchased NBC’s foreign automotive advertising category during their broadcast of Sochi 2014 and will be debuting three new BMW i spots including “Hello Future,” a BMW i brand spot; “SHHH,” featuring the BMW i3; and “Sightings,” featuring the BMW i8. BMW i will also begin airing digital shorts starting on Feb. 7 throughout the Games appearing at NBCOlympics.com.
BMW i is a comprehensive and ground-breaking concept for sustainable mobility and represents visionary electric vehicles including the BMW i3, the first all-electric vehicle made primarily of carbon fiber and the BMW i8, a plug-in hybrid, high-performance electric vehicle. The BMW i3 and BMW i8 go on-sale in the U.S. in the second quarter of 2014.
“It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world-stage,” said Trudy Hardy, Vice President, Marketing, BMW of North America. “We look forward to making a bold statement about the future of sustainable mobility.”
During the Opening Ceremony, the first-ever U.S. television commercial for BMW i, “Hello Future,” will debut. Using the words from 50 years ago of inventor, futurist and author of 2001: A Space Odyssey, Sir Arthur C. Clarke, "Hello Future" offers the arrival of BMW i as proof that the future is as fantastic as he predicted. Additional television spots for BMW i debuting during the NBC Sochi 2014 broadcast include “Sightings” and “SHHH.” “Sightings” follows a variety of people trying to describe something they have never seen before; something remarkable and other-worldly. They are in fact trying to describe their sighting of the futuristic BMW i8, featuring an intelligent plug-in hybrid system that can reach speeds of up to 155 mph. “SHHH,” featuring actress Olivia Crocicchia (“Rescue Me”), follows a boy who sneaks out in his dad’s quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl, though the boy is caught only when his dad is notified through the BMW i Remote App, which allows drivers to share information with their vehicle via their smartphone, that his BMW i3 has been plugged back in to charge.view more - Creative
Genres: Visual VFX, Sceniclbbonline.com, Tue, 11 Feb 2014 15:57:32 GMT