Kazoo Sato is sitting on the Design Jury at this year’s Spikes Festival. He picked out his favourite recent work from the Asia Pacific region for LBB readers.
M.J. Bale – ‘Grazed on Greatness’
This is full of wit and is a wonderful PR story. Australian menswear brand M.J. Bale made suits using wool from sheep which had fed on the grass of traditional cricket grounds. I have never seen an ad that depicts cricket as beautifully as this one.
Textured pains of glass were installed in windows, which transformed outside views into beautiful impressionist paintings. The idea is so simple.
Mumbai Mirror – ‘I Am Mumbai’
‘I Am Mumbai’ conveys real messages of Mumbai citizens. The power of journalism comes across loud and clear.
Dunkin Donuts – ‘Flavor Radio’
‘Flavor Radio’ was a totally new approach. Every time the jingle played, the scent of fresh coffee was sprayed into the air. It is a wonderful idea that interacts with both sound and smell.
Coca-Cola – ‘COKEHANDS’
This ad makes people all over the world feel the same without using any text or language, just by visual communication. All of the unnecessary elements were eliminated and the image depicts Coca-Cola’s ultimate, universal brand vision. It is minimalism at its best.
Mumbai Traffic Police – ‘Falling Hoarding’
There are many wonderful ads that communicate the necessity of fastening seatbelts, however this ad’s tactic is unique. It is a very simple approach that features outdoor billboards, which appear to be about to fall but are protected by a giant seatbelt.