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Kayo Launches New 'Scary Good' Winter Sports Campaign via Host/Havas, Sydney

Creative

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Kayo launches winter sports campaign showcasing platform's 'scary good' offering

Kayo Launches New 'Scary Good' Winter Sports Campaign via Host/Havas, Sydney

After a successful launch campaign in November, Kayo Sports is set to unveil the next iteration of its brand marketing campaign and it is 'Scary Good', developed by Host/Havas Sydney.

Kayo Sports chief marketing officer, Carly Loder, said the campaign, which launches tomorrow in line with the winter sports seasons for the Toyota AFL Premiership, NRL Telstra Premiership, rugby and motorsport, is focused on highlighting Kayo's huge range of content, excellent value and unrivalled features.

Says Loder: "The winter codes campaign launches the next evolution of the brand and Kayo's attitude is brought to life with the 'Scary Good' platform, which exists not only in the new look and feel

but as a symbol of Kayo's internal and product ethos.

"The 'tear' creative represents tearing up the rulebook to reveal a sports streaming service that's so good, it's scary. Whether that be over 50 sports in one place, no lock in contracts or the ability to stream what you want, where you want, at any time. This is reinforced by the many game-changing

features that put the consumer in control, all at the scary good price of just $25 per month.

"Now that Kayo has established a brand foundation, we're excited to introduce more of our own attitude and really

showcase what sets Kayo apart."

Kayo partnered with Host/Havas, Havas Media and Wellcom Worldwide on the 'Scary Good' campaign, which is in market tomorrow with over 2,800 OOH executions, 51 radio stations across metro and regional radio, weekly press executions and digital activity reaching millions of sports fans every day.

Sports fans can instantly stream over 50 sports LIVE and anytime from just $25 per month. Kayo is available on iOS and Android devices, laptop, PC and on TV with Telstra TV, Apple TV and Chromecast Ultra. Start your 14-day free trial today at www.kayosports.com.au.

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