McCann North America
Tue, 28 Jan 2020 15:43:44 GMT
Katie Sowers is a woman of firsts. She is not only the first woman to coach for the San Francisco 49ers, she is the first woman to coach in the NFL Playoffs, and on February 2nd, she will become the first woman to coach in the Super Bowl. Ever. Her story is empowering and inspiring for the next generation of girls and women, and for anybody who aspires to lead. But unlike Jackie Robinson, Billie Jean King, and other game-changing leaders in sports, too few people know the Katie Sowers story. That is why Microsoft worked with famed director Peter Berg to show Katie telling her own story, from a backyard in Kansas City all the way to the pinnacle of the NFL, in a way that will inspire us all. And she will tell it on the NFL’s biggest stage - the Super Bowl.
Microsoft’s mission is to empower every individual and organisation on the planet to achieve more. Their desire and commitment to supporting Change-Makers, and their long term relationship with the NFL led them to uncover the inspiring story of Katie Sowers. Katie’s story demonstrates the power of inclusivity, celebrating her achievement as the first woman to coach in the Super Bowl.
The Super Bowl spot is an extension of Microsoft’s ‘Bring it to the Surface’ campaign. We featured Katie Sowers in our most recent Microsoft Surface campaign, and with such excitement around her and the success of the 49ers, we wanted to share her story on the NFL’s biggest stage. Microsoft began working with her in late 2019, and launched a :30 advertisement for Surface in early January, showing how she uses her Surface Pro 7 on and off the field to enhance her coaching abilities. It also extends the ‘We All Win’ campaign from 2019, which featured the line ‘When everybody plays, we all win’.
Microsoft celebrates Katie for chasing her dream and changing the game. Katie is humbly rewriting the way the world sees women in football, in sports, and in leadership roles. Describing her love of coaching, Katie says: “Coaching is about getting people to move in the same direction”. Microsoft believes Katie’s story will move us all forward and truly demonstrates that when everybody plays, we all win.
Kathleen Hall, CVP, brand, advertising and research, Microsoft: “We are so honoured to have the opportunity to share and be a part of Katie’s story. She is an inspiration to all of us and hopefully to those watching.”
Katie Sowers: “I am happy to share my story with so many, knowing that by just allowing the world to see how far I have come, so many others can begin their own path on a journey they may have never even known existed.”
“I want anyone who sees my story, not just women, to know that anything is possible if you truly believe it and work for it. Your gender, your sexual orientation, your skin color- those are all just a part of what makes you who you are- those things should never limit how far you can go in this world.”
Corporate Vice President of Brand, Advertising and Research: Kathleen Hall
GM, Global Advertising: Deana Singleton
Director, Social and Media Partnerships: Jenny Leahy
Senior Marketing Manager: Danna Brokaw
Senior Marketing Manager: Ashley Castellanos
Senior Marketing Manager: Veronica Mao
Global Brand and Digital Marketing Manager: Kecia Classen
Senior Marketing Communications Manager: Natalie Thompson
Co-Chief Creative Officer: Sean Bryan, Tom Murphy
EVP, Global Executive Creative Director: Shayne Millington
Creative Director: Dabo Ché
VP, Creative Director: Gabrielle Shirdan, Geoff Bentz, Nic Howell
Associate Creative Director: Nick Ciomperlik, Ricardo Muñoz, David Perea, Nickie Thongton
EVP, Executive Creative Director: Chris Mitton
Executive Creative Director: Michael Aimette
Managing Director: Kevin Nelson
EVP, Executive Account Director: Tina Galley
SVP, Executive Account Director: Rosemary Calderone
Account Director: Ellie Choi
Account Supervisor: Alex Cho
Chief Communications Officer: Jeremy Miller
SVP, Director of Project Management: Stella Warkman
Senior Project Manager: Lauren Kosche
EVP, Global Director, Strategy and Research: Ash Farr
Strategy Director: Jordan Berger
SVP, Head of Integrated Production: Carolyn Johnson
Senior Producer: Rebecca Magner
Senior Producer: Nina Roussarie
Producer: Morgan Edstrom
Art Producer: Caroline Sollmann
SVP, Executive Music Producer: Eric David Johnson
Business Manager: David Halberstadt
Production Company: Film 47
Director: Peter Berg
Executive Producer: Helga Gruber
Line Producer: Taylor Steadman
President: Vic Palumbo
Editorial: No6 // Rock Paper Scissors
Editor (No6): James Duffy
Editor (RPS): Frank Snider
Editor (RPS): Damion Clayton
Audio: Sonic Union
EP: Justine Cortale
Producer: Patrick Sullivan
Audio Engineer: Rob Ballingall
Post/VFX: Method Studios NY
EP: Graham Dunglinson
Producer: Hayley Wallach, Alyssa Giuliano
VFX Supervisor/ECD: Randie Swanberg
VFX Team: Margolit Steiner, Chihcheng Peng, Kevin Quinlan, Brandon Danowski, Yoshiko Hirata, Mark Woit, Matt Welch, Cecilie, Aaron Neitz, Pilan Lectez
AE Animator: Steven Lee
Colour: rgba(255, 255, 255, 0.00);">Company 3 LA
Senior Colourist: Stefan Sonnenfeld
Senior Producer: Gabriel Wakeman
Executive Producer: Ashley McKim
Music: JSM
CEO/CCO/Co-composer: Joel Simon
VP/Executive Producer: Jeff Fiorello
Co-Composer: Nathan Padgett
Producer: Norm Felker
Producer: Andrew Manning
Senior Manager, Brands: Maggie Lanter
Manager, Brands: Samantha Branman
Account Manager: Chelsea Hawkins
Genres: People, Storytelling, Dialogue
Categories: Computers, Consumer Electronics
McCann North America, Tue, 28 Jan 2020 15:43:44 GMT