Barclaycard has partnered with TV star Katherine Ryan and Europe’s leading short-haul airline easyJet to help Brits understand the best ways to pay abroad, and how to avoid unnecessary charges.
Launching in July across social, DOOH, owned media and PR, the ‘Travel Smart’ campaign from Droga5 includes video content featuring comedian Katherine Ryan on holiday. Delivered in her trademark confident and style, the videos show Katherine making comical holiday blunders, in order to teach Brits how to make smart decisions when using their credit card on holiday.
The first clip sees Katherine lather layer upon layer of sun cream to explain Section 75, comparing it to an invisible army protecting you at all times. In the second, she shows that sometimes we make the wrong choices (like selecting pounds instead of the local currency when making purchases abroad), while floating on a punctured toucan lilo, which slowly sinks.
Alongside this, Barclaycard has also announced a unique activation and media format in partnership with Europe’s leading short-haul airline easyJet, in a further bid to educate consumers about how to travel smart with their credit card.
In a homage to on-board safety cards, ‘Travel Smart’ cards will be placed into the seatback pocket of easyJet flights from the UK across July, August and September. The cards feature top tips and smart suggestions on how to get the most out of your credit card while on holiday, so travellers avoid unnecessary fees and stay protected while making purchases.
Alex Naylor, marketing director at Barclaycard said: “We are really excited to work with top talent and deliver real media firsts - to help engage with customers about important travel spending tips. We’re thrilled that Katherine has collaborated with us on this campaign. Thanks to her trademark comedy style, she has helped bring the key messages to life in a hilarious way.”
Katherine Ryan added: “I know how confusing spending abroad can be, and how hard it can be to avoid unnecessary charges. It’s so important to learn about this stuff, but it can often be boring or difficult to understand. I think it’s great that Barclaycard is helping to teach Brits the do’s and don’ts in a really fun way and I’m excited to be a part of the campaign.”